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Welcome to Futureforth

We teach companies how to reach their people.

We are a social media strategy, digital marketing consultancy, and communications company based in Nashville. Our goal is to teach you inbound marketing, social media best practices, and everything you need to succeed with content marketing including your blog, email newsletter, LinkedIn, Twitter, Facebook, and other favorite social networking platforms.

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The Futureforth Blog

Helpful tips and articles about social media strategy, content marketing, and business networking. 

Filtering by Tag: interview

Monetizing Social Media with Rory Vaden

Dave Delaney

Have you wondered how to earn more money using social media marketing? Did you know that social media is the key to online business networking? Do you want to save time using social media? I answer these questions and more in the audio file below. 

I am thrilled to share my interview with New York Times best-selling author, Rory Vaden. Rory recently had me as a guest on his podcast, The Rory Vaden Show

Rory is the author of Take The Stairs and his most recent book, Procrastinate on Purpose. Both are fantastic business books written for entrepreneurs. I highly recommend you check them both out. 

Press Play or Download Below

Let’s spend thirty minutes together. Press play or download the episode to listen on your commute or at the gym later. Be sure to subscribe to Rory’s excellent podcast too. 

Please leave a comment with your thoughts or questions about the interview. 

#Xerohour interview about LinkedIn and Networking

Dave Delaney

The Xero Hour
The Xero Hour

I am thrilled to be the featured guest on Saul Colt and Bob Knorpp's brilliant new podcast, The Xero Hour. We had a great time discussing LinkedIn tips and how to use the social network to improve your professional networking efforts. Listen here. The Xero Hour is a podcast for small business. In each episode the hosts and guests reveal successful strategies and ideas for today's entrepreneurs through interviews with thought leaders and accomplished business people (like me). I hope you enjoy this interview.

A Chat with Marketing Smarts

Dave Delaney

Kerry O'Shea GorgoneI recently had the great pleasure of speaking with Kerry O'Shea Gorgone, host of the amazing Marketing Smarts podcast from MarketingProfs. Have you heard the show before? I highly recommend you subscribe in iTunes, so you never miss an episode. I loved her recent conversations with Lynette Young, Scott Stratten, Ian Cleary, and Tom Martin (to name a few). Kerry interviewed me about my book and my own experiences networking to advance my career and business. We spoke a lot about the importance of social media in modern networking. I recently proclaimed,  "I am here to put the networking back into social networking!" It got some good laughs, replies, and retweets on Twitter. I sincerely feel this way, we need to focus on the quality of our relationships rather than the quantity. Wouldn't you agree?

[Tweet "We need to focus on the quality of our relationships rather than the quantity."]

I don't want to spoil our conversation by sharing everything in this post. You can visit MarketingSmarts to read the show notes and subscribe to the show.

Sit back and sip your coffee, while listening to our interview. Enjoy the show.

Ready? Set? Go! CLICK HERE

Networking tips for your ears

Dave Delaney

Photo from Flickr by: jpmatthI had a fantastic time catching up with Jeff Brown on his podcast, Read to Lead. Jeff asked me plenty of thought-provoking questions about improving your networking efforts. We discussed my book, New Business Networking, and other topics related to business networking. Tune in and check out his fantastic show, Read to Lead. I recommend you subscribe to it in iTunes too.

Jeff shared some of the topics we talked about in his show notes.

In today’s episode, Dave shares:

  • How he managed to make a splash in a new town when he didn’t know a single soul
  • What to do if networking doesn’t come naturally to you
  • Tips for setting up your home on the web
  • Mistakes many people make on their LinkedIn profiles and how to avoid them
  • Tips for leveraging Facebook and understanding the differences between a Page and a Profile
  • Insight on determining whether or not Google+ is worth your time
  • How to manage and nurture your ever important database
  • And a lot more!

What are you waiting for? Have a listen now and leave a comment with your thoughts please.

Photo from Flickr by: jpmatth

Interview with the Nashville Business Journal

Dave Delaney

How a Toronto stranger became a Nashville name to knowI was recently interviewed for the Nashville Business Journal. The story is in part about me (a Toronto native) and how I used networking to land on my feet in Nashville. In fact, I share these stories in great detail in my book, New Business Networking. You can read the full article, How a Toronto stranger became a Nashville name to know, on the Nashville Business Journal site. Here are some takeaways the excellent writer, Jamie McGee, shared at the end of  her story.

1. Build your network online and offline before you need it: When you are looking for a new opportunity, you will already have a depth of people to reach out to and an established online profile. 2. Networking is a two-way street: Don't just think about how others can help you; think of it as how to help other people. It usually comes back with benefits later on. 3. Follow up and follow through: Opportunities are found in meeting with other people, but also in staying in touch. If you don't follow up on suggestions or keep in contact, it's a missed opportunity. Delaney recommends Gmail's Boomerang to help with this. 4. Remember names: We all know that terrible feeling of having met someone and drawing a blank the next time we see them, or worse, need to introduce them to someone else. Make a habit of saying their name when you first meet them or use word association tricks that will help you recall a name at a later time. 5. Take notes post meeting: Delaney said he sometimes records notes while he is driving away from a meeting that he can quickly reference in advance of follow-up meetings. He also recommends taking notes on the contact's business card after a meeting that will help in future meetings.

Thanks to Jamie and the Nashville Business Journal.

Networking Juice

Dave Delaney

Photo from Flickr by: roeyahramI clearly recall sitting at my neighborhood coffee shop one bright fall afternoon reading Joseph Jaffe's inspiring book, Join the Conversation. It was in 2007, the year I moved my family to Nashville. He inspired me so much that we got him to speak at the inaugural Podcamp Nashville. Having Joe speak was perfect since he was also a veteran podcaster with his excellent marketing show, Jaffe Juice. Fast forward to 2013. I spent many hours in the same seat at the same coffee shop, writing my own book, New Business Networking. When my book was published in late May, Joe was kind enough to reach out to interview me.

The following is a conversation between two old friends. It's about my book, podcasting, social media marketing, and much more. Perhaps you will be listening to this at your local coffee shop.  I hope it leaves you inspired to do something different in your own life.

Click the link to listen to the show.

Jaffe Juice #169 - New Business Networking with Dave Delaney

Photo by: Roey Ahram

Speaking With Erik Fisher About Networking and PodCamp Nashville

Dave Delaney

wBeyond The To Do List podcastI had the great pleasure of being interviewed recently on Erik Fisher's podcast, Beyond The To Do List. We spoke at length about professional networking and the importance of building your network before you need it. In addition to talking about networking and my upcoming book, New Business Networking, we chatted about PodCamp Nashville. PodCamp Nashville is a free "unconference" for anyone to attend. The full day will feature hundreds (likely between 500 - 800) people who will gather to meet, network, present, and attend sessions. The sessions will range from podcast to blogging, social media marketing to search engine optimization, and content creation. It's going to be an incredibly rewarding day for those who participate.

I encourage you to tune in to Erik's interview with me to learn more about what's in store and why you should be in Nashville on May 4th.

PodCamp NashvilleHere is a list of some of the presentations I am most excited for:

BECOMING THE AUTHORITY ON GOOGLE - Chris Turner

BUILDING YOUR DIGITAL BRAND WITHOUT DEMOLISHING YOUR PERSONAL LIFE - Erik Fisher

HOW TO WRITE AND PUBLISH A BOOK IN 90 DAYS OR LESS (THEN SELL THE **** OUT OF IT) - David Hooper

HOW TO QUIT YOUR JOB, BE YOUR OWN BOSS & NEVER LOOK BACK - Laurel Staples

WHAT HAPPENS WHEN YOU CAN'T BLAME TECHNOLOGY OR LACK OF DESIGNERS? - Nicholas Holland

3 SEO EXPERTS SHARE THEIR TOP DIGITAL MARKETING TIPS - Anna Hamil

EVERY PICTURE TELLS A STORY - DON'T IT? - Kerry Woo

AVOID THE WORK ZOMBIE APOCALYPSE - Jennifer Way

IS A HANGOUT RIGHT FOR YOU AND WILL GOOGLE+ TAKE OVER THE WORLD? - Shane Bailey

COOL KIDS DO CONTENT STRATEGY! - Todd O'Neill

HOW OLD SCHOOL CAN BEAT THE NEW TRENDS - Marc Wolfe

HOW TO GET MORE BITES AT THE APPLE OF GOOGLE GOODNESS - Pamela Coyle

THE SINGULARITY: WHY THE COMING ROBOT TAKEOVER MATTERS NOW! - Micah Redding

NEUROSCIENCE IN MARKETING & HUMAN RESOURCES - Dave Barger

I will be hosting an open discussion on productivity called NAKED PRODUCTIVITY. I'LL SHOW YOU MINE IF YOU SHOW ME YOURS. If you are going to be at PodCamp Nashville, I hope to see you there.

 

There is No Such Thing as Luck

Dave Delaney

Saul ColtI first met Sault Colt at the South by Southwest Interactive festival in Austin in 2008. I was instantly impressed with his quick sense of humor and smart marketing head. I was lucky enough to track him down from his busy schedule as Head of Magic for Freshbooks. I began our interview by asking him where he learned his magic.

S - I am not classically trained like Lance Burton, but I have learned on the job over the last 15 years of perfecting my unique style of Marketing and Promotion.

D - What does networking mean to you?

S - Networking is nothing more than building relationships. Some will be short lived and some will be rewarding, may even lead to opportunities but the goal at the beginning is just to say hello and see if the person is someone you want to chat longer with.

D - What are some mistakes people make when networking?

S - Don't ever empty the fridge! I think of myself as a fridge. You can keep opening me up and taking out drinks or food, but if you never put anything back in the fridge becomes empty.  You get hungry. In other words, make sure you always put back or even add a little food before you take.

My network is my most valued accomplishment.

D - You often carry fun business cards. How can people make their business cards stand out?

S - Standing out is easy if it matches your personality. Your business cards are not only a reflection of you, but they are also the thing that will trigger the memory of you or a conversation from your meeting.  Make sure your cards say about you what you want to re-enforce from your encounter. For me, I want to be thought of as thick, sturdy with lots of color.

D - You know a lot of people. How do you keep everyone organized?

S - My network is my most valued accomplishment. I have met, helped, mentored, hugged, kissed, chest bumped and just bumped thousands of great people over the years, and I am able to remember 90% of them because it's important. I know that isn't the easiest piece of advice to replicate, but it is honest. This is a priority to me, so I work very hard to keep top of mind with people. I'll send notes, postagrams, emails and all sorts of things. In fact, I am having pillowcases made with my face on them, so I can give selected people the thrill and experience of sleeping with me. Keeping your network current, happy and strong is as important as having a network to begin with.

There is No Such Thing as Luck.

D - How do you remember names?

S - Don, I am actually bad with names. I have a great memory for experiences but not names. I will meet people and be able to remind them where we met or vividly describe adventures we shared or what they ordered the last time we ate dinner together, but I will have no clue what their name is so I will call them Chief, Captain, or Boss.

D - Any last thoughts you wish to share?

S - People are the key to everything. Getting out and meeting good folks and letting them get to know you is how you get "lucky", and I don't mean that in the way Fonzie used that term with whatever twins he was taking to Inspiration Point. You see, when people say "How did that person get that break" or job or whatever, it's usually because they worked really hard and happen to know someone who can open a door or just support them. There is no such thing as luck, so go out and meet some people. Be helpful. Don't empty the fridge, and be great...also if you want to be friends with me, feel free to look me up on LinkedIn, Facebook, Twitter or my web site: www.saulcolt.com.

Amazing Things Will Happen

Dave Delaney

I often reflect on the key players in my own personal network who have helped to make amazing things happen in my career. One person who immediately comes to mind is C.C. Chapman. In 2007, I attended the Podcast New Media Expo (PNME, now known as Blog World Expo). I had been listening to C.C.'s Managing the Gray marketing podcast frequently. When I learned that he was going to be present at PNME, I knew we had to meet. I reached out and he immediately invited me to his Hey Homefries Breakfast.

His breakfast was a casual opportunity to network with other great podcasters. It's where I met Chris Brogan, Gretchen Vogelzang and Paige Heninger from Mommy Cast; Clinton from Comedy 4 Cast; musician Matthew Ebel; Molly Lynn, and other great people.

C.C. Chapman has gone on to become a best-selling co-author of a fantastic book on content marketing called Content Rules. I highly recommend this book! You should also pre-order purchase his upcoming new book, Amazing Things Will Happen: A Real World Guide on Achieving Success and Happiness.

C.C. ChapmanHere is my interview with C.C.

D - How do you define "networking"?

CC - Meeting people and connecting with them. Best when done face-to-face, but if you are helpful and friendly social tools allow you to do it with anyone around the globe these days.

D - We first met at your own networking breakfast, Hey Homefries, at the 2007 Podcast New Media Expo. What inspired you to create that event?

CC - That was so much fun. Of course I didn't think of it as a networking event. I had a popular podcast and wanted to meet some of my listeners so I invited everyone to breakfast. Sitting down over a meal is one of the best ways to get to know people and I'm a huge fan of breakfast so it was a fit.

Just thinking back to that has me smiling right now in a big way. Of course it also has me a bit sad since you and I haven't had a chance to do our SXSW Burger & a Beer in a bit and I miss that.

D - We will catch up in person soon. You co-wrote the excellent, best-selling book, Content Rules with Ann Handley. How does content marketing apply to professional networking?

CC - Now that is a new question. I thought we had been asked all of them with the book, but you found a new angle.

Networking gets better the more you know about someone. If people meet at an event, they are going to go home and find out more about that person and the first place they are going to look is online. If that person has videos, photos or writing that can be consumed then suddenly you know more about them.

Plus, as more people get into moment sharing, you'll see sides of them that you might not otherwise. For instance, following me on Instagram shows a lot more of my life than you'll find on any other network.

D - You hosted some of the first successful podcasts, Managing the Gray and Accident Hash. You now host Digital Dads and the video podcast, Passion Hit TV. How has podcasting helped you build your network?

CC - Podcasting was and is an amazing technology. Being able to push out audio or video updates around the globe with a few clicks is pretty damn amazing.

Audio usually gets overlooked, but think about it for a minute. It is much more intimate than video because you are in someone's ears. You are walking with them, commuting with them, at the gym or in the car. That is powerful and builds to deep rooted connections.

I mean I've been listening to Howard Stern for years and I feel like I know him. It is still weird to see him on television since the majority of the time I'm only picturing him in my head as I listen to him on the radio.

D - Networking is a two-way street. I always stress that we should aim to help others before we consider asking for something in return. Would you agree? What are some ways you recommend helping others?

CC - YES!

Oh wait, you want more details? *grin*

I think that one of the most important things you can do in this world is help others. We grew up being taught the golden rule and if you want other people to help you when you need it than you need to be a good person and help others first.

This is a cornerstone of my book Amazing Things Will Happen that is coming out soon. I firmly believe that if you want your life to be as fulfilling as possible than you've got to be a good person and a big part of that is helping others.

D - Your upcoming book has me excited. Can you share anything about the book yet?

CC - What I'll tell you (and you are the first person I'm talking about it to actually) is that it is the book I've always wanted to write. The whole time I was writing it I kept telling myself that it was the book I wanted my kids to read to make their life fulfilling.

It is a collection of what my mentors have taught me over the years. Lessons I've learned that help me be the success that I am and I wanted to share them with others in the hopes that they will help them too.

Listeners of Managing the Gray are certainly going to know what to expect from it. I think it is going to be a shift for some people who might only know me through other channels.

D - Do you have anything else you would like to share?

CC - I want to thank you for doing this. It has been fun to watch your evolution over the years and I love this next step.

Oh and I can't wait till the next time I'm in Nashville. The last time I was there was the day before the floods and I want to come back.

D - Thanks for the interview C.C. How can people find you?

CC - The easiest place is on my site or ping me on Twitter @cc_chapman.

 

Photo from Flickr by Becky Johns

How Your Personal Brand Helps Networking

Dave Delaney

John Morgan Brand Against the MachineJohn Morgan is the gifted, best-selling author of Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition. In my interview he shares so much wisdom about personal branding, that it is a must read for anyone trying to break out of the clutter. D - Who are you and what do you do?

J - I like to think of myself as a brand architect and raconteur. I help entrepreneurs and businesses stand out, create a great customer experience, and strengthen the relationship they have with their customers and audience. I do that through consulting, speaking, and my book Brand Against The Machine.

D - How has networking helped to shape your career?

J - The impact has been incredible. I got serious about networking in 2008. Since then my business has more than tripled. It has lead to new clients, speaking gigs, and a book deal. But let me say that networking doesn't come easily for me. I have to make a concentrated effort and get outside of my comfort zone at times. I'm not one who loves to go to events or get out and meet new people. But the results of doing that are so beneficial for my business that I make it a big part of my plan.

D - You literally wrote the book on branding. How does personal branding fit in with professional networking?

J - Your brand is your reputation. The bigger and better your brand is, the more people want to network with you. Opportunities begin to seek you out. If your personal brand has very little visibility or is basically unknown, then getting out and networking is a critical piece to changing that. Once you've started networking with people, the opinions they form of you reflect your brand. The more people like you and the stronger the relationship they have with you, the more they'll support your business.

D - In your book you wrote, "The only people who stand out are those who want to." Do you think we should all strive to stand out? What are some good ways to do so?

Consistency is the Key

J - YES! All businesses and entrepreneurs have to fight through obscurity. We must find ways to stand out or we risk failure. To do that you need to focus on distinction. What makes you or your business different from everyone else? If you can't think of anything then take a look at everything your competition never does, and then do the never. Also, standing out once or twice isn't enough. Consistency is the key. Help people consistently. Communicate and engage consistently. Create content consistently.

D - How do you balance your online and offline relationships? How do you keep up?

J - Truthfully, I'm much better at it online than offline. I keep a list of people in my core network. These are people who are friends, but are also in a position to create opportunities for me and support my business. Every day I reach out to 3-5 of them, just to say Hi. By the end of the month, I've made contact with everyone. Then I start all over again. There's nothing worse than contacting someone you haven't spoke with in 8 months and then act like the relationship is important to you.

D - Do you have any final thoughts about business networking?

J - Don't judge a person or an event until you've met them or attended. You never know who will be there or who is in a position to help you. I once attended a networking breakfast (Geek Breakfast!) where only six people showed up. It would have been very easy to write it off as a waste of time. As it turned out three of those six became long-term clients and one of the others has provided me with many PR opportunities.

D - Thanks John. How can people contact you?

People can find me at my blog JohnMichaelMorgan.com. They can also get 3 free chapters of Brand Against The Machine at BrandAgainstTheMachine.com.