The 10 Biggest Conference Hurdles

The costs of sending your team to a conference, sponsoring, exhibiting, delivering demos and presentations, networking from your booth, and beyond add up. Sadly, conference exhibitors often don’t see the results they had envisioned.

Let’s change that!

Here are the ten biggest challenges we hear and witness firsthand from decades of work on stages and the show floor and the one thing you should do about it…

1. Competition for Attention: Trade shows can be bustling and noisy environments with many booths and presentations occurring simultaneously. Exhibitors struggle to capture and maintain the attention of attendees amidst the distractions.

2. Scheduling Conflicts: There are scheduling conflicts if multiple exhibitors wish to present at the same time, making it challenging for them to secure a time slot that works well for their target audience.

3. Presentation Logistics: Setting up and preparing for a presentation within the confines of a trade show booth can be logistically challenging. Limited space, equipment, and resources may impact the quality of the presentation.

4. Engagement and Interaction: Exhibitors find it challenging to engage with attendees effectively during their presentations. Audience interaction and participation can be lower compared to traditional presentation settings.

5. Message Clarity: Condensing a company's message into a concise and engaging presentation is a challenge. Exhibitors must convey key information about their products or services effectively in a limited time frame without the necessary professional presentation skills.

6. Audience Relevance: Ensuring that the presentation's content is relevant and tailored to the specific interests and needs of the trade show attendees can be a hurdle. A generic presentation may not resonate with a diverse audience.

7. Follow-up Opportunities: Sponsors often seek to generate leads and initiate relationships with potential customers. Coordinating effective follow-up after the presentation to capitalize on leads is a critical concern.

8. Icky Networking: When you’re ill-prepared to network well, it shows, and costly mistakes happen, resulting in unhappy prospects.

9. Standing Out: Trade shows are competitive environments where numerous companies seek attention. Exhibitors must find ways to stand out during their presentations and at their booths to attract attendees.

10. Return on Investment (ROI): Measuring the success of exhibiting and presenting at a trade show can be challenging. Exhibitors must determine whether the resources invested in the booth and presentation result in a favorable ROI.

These problems are why you aren’t seeing the results you desire, but we can help. We understand these challenges and have the solutions to solve them. Introducing the Futureforth conference success framework that can 10X your results.

So, what’s the one thing you should do about these hurdles?

BOOK YOUR FREE 10X CONFERENCE COACHING SESSION.

Can’t find a convenient time using the calendar above? Contact us.