Bad managers lead to bad brand reputation

Did you know 75% of job seekers wouldn’t work for a company with a bad reputation even if they were unemployed, according to a study by Corporate Responsibility (CR) Magazine and Allegis Talent2. 

I recently delivered my ROI of Nice presentation at the Digital Summit Conference in Nashville. The presentation is all about helping you lead happier more connected employees to build better cultures and improve employee retention.  

After the presentation, I was approached by several audience members who shared their horror stories from former managers they had worked for. Some of the stories were recent while others happened years ago.  

Each person told me the names of the companies and even the names of the managers who treated them so poorly. Think about this for a moment. 

Bad managers are remembered forever.

Regardless of whether the managers are still there, those brands are forever tarnished in the minds of the team members who got burned. In addition to this, each time the former employee shares what happened, new people associate the brand with the horror story. 

The negative impact that the manager created will last as long as the memory of the story lasts. It could even last longer if those stories are shared on employee review websites. This impacts your reputation and the cost of recruiting and retention is higher for companies that have a bad reputation. 

If your managers and company have a great reputation, you’re far more likely to quickly fill open positions and retain talent.