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Welcome to Futureforth

We teach companies how to reach their people.

We are a social media strategy, digital marketing consultancy, and communications company based in Nashville. Our goal is to teach you inbound marketing, social media best practices, and everything you need to succeed with content marketing including your blog, email newsletter, LinkedIn, Twitter, Facebook, and other favorite social networking platforms.

Don't have the time to produce content? We can help with that too.

The Futureforth Blog

Helpful tips and articles about social media strategy, content marketing, and business networking. 

Filtering by Tag: Facebook

Facebook: Secrets To Unlocking Its Search Potential

Dave Delaney

When it comes to searching the web, most of us start with Google. Savvy networking professionals know to broaden their search to LinkedIn, where they can discover whom they should connect with at any particular company (like Futureforth, you're following, right?). 

Did you know Facebook has it's own powerful search? The following are answers to popular questions on how to use Facebook's search.

How do I search my Facebook posts?

Have you ever wanted to go back to find that interesting article you shared on your Facebook profile? On desktop, select the upside-down triangle icon on the top right. Select "Activity Log." You can use the Activity Search engine, or you can scroll through your updates by date.

How can I find friends in a specific city?

Whenever I am traveling to speak at a conference, I use Facebook to recall who my friends are in that city. In the main Facebook search, enter: "my friends who live in NAMEOFCITY." I love to catch up in person with old friends this way.

How do I use Facebook to recall how I know someone?

Select the person's profile. Click the three dots on the top right side of their profile cover image (next to Message). Select "See Friendship." Facebook will generate a page with photos, videos and status updates you posted on each other's walls. If you haven't had many interactions, the page might be rather bare.

How can I find someone I know who works for a particular company?

LinkedIn is always the top destination to determine who you might know that works for a business. You also can use Facebook to find this out, which is helpful if you aren't connected to all of your Facebook friends on LinkedIn.

Search "my friends who work at COMPANYNAME." If the company has multiple locations, you can search "my friends who work at COMPANYNAME in CITYNAME."

How can I find my friends who like a page on Facebook?

Let's say you want to chat with friends who like a specific brand on Facebook. You can find them by searching "my friends who like BRANDPAGE." Inquire with your friends before you make the purchase. After all, what are friends for?

I'm thousands of miles from home and craving barbecue. How can I find a good restaurant on Facebook?

We all miss the taste of home when we're traveling. Hop on Facebook and search "barbecue restaurants in CITYNAME." You will even see the restaurants your friends have liked.

How do I clear my Facebook search history?

If you found what you were looking for and want to clear your searches, do the following. Go to your profile and select "Activity Log" (like you did to search your posts). On the left side you will see "Photos, Likes, Comments, More."

Select "More" and "Search." At the top right corner you will see "Clear Searches."

I hope these Facebook search tips will help you get more from your use of the gigantic social network. If you are seeking help with your business page or Facebook advertising, please reach contact us.

This article originally appeared in The Tennessean Newspaper.

6 Tips To Create A Killer Networking Group

Dave Delaney

Create Your Networking Group

One of the best ways to grow your professional network is to host your own networking group. A few months after moving to Nashville, I created Geek Breakfast as a way to keep our growing technology community together. Five years ago, I launched Nashcocktail, to connect local social media professionals. You can create a group too, if you follow these five simple steps.

1. Begin with your goals. What do you hope to gain from creating a networking group?

My intention with the groups I created was to connect people and build community. I could measure this by reviewing membership and attendee numbers each month to be sure we were growing.

2. Find an available or underserved niche.

Do a simple Google search to find events in your city related to your niche. Don’t be discouraged if you find groups already exist. You should attend the events to understand how they are run. Ask yourself how your group would be different.

You may also discover a dormant group. Reach out to the organizer and ask if you can take it over. That’s what Jeff Dolan did with the Nashville Filmmakers group. Jeff explains how he did it in my interview below, plug in your headphones and enjoy.

3. Connect with and invite local leaders in the your niche.

I’m a big fan of the FollowerWonk tool. You can use this to search Twitter bios in a specific location. For example, you can search “author” and “Nashville” and find anyone on Twitter around the city, who include author in their bio. FollowerWonk will show you who are the most influential based on the number of followers they have and tweets they create.

Use LinkedIn to search for companies who provide products or services related to your niche. For example, if you are creating a networking group for the travel industry, search for travel agents, hotels, and airlines on LinkedIn. Find the people who work for the companies and reach out to invite them to your group. Once you determine the names of the companies you can also see if you have friends who work there using a simple Facebook search.

4. Use a service like MeetUp, Facebook Events, or Eventbrite to create your invitation.

MeetUp.com is a good site to create a group around a reoccurring event. Facebook Events should be used in conjunction with your Facebook Page to organize events. Eventbrite is an alternative to TicketMaster for event organizers to create tickets.

5. Reach out to everyone you know to announce the event.

Use social media, email, and pick up the phone. You want to promote the heck out of your group to get a good turnout. The first event is important because you want group members to return next time.

You may choose to pay to promote your group’s event on social networks like Facebook and Twitter. I can help you with this if you need to better understand how to affordably advertise on these platforms.

6. Poll your attendees before the event to learn more about their specific needs, so you can better serve them.

Use SurveyMonkey to create a short, simple survey. Send it to your members to ask them what they hope to gain from attending your event and being a member of your group.

Sending an occasional survey to members can also help you get the pulse of your group to ensure everyone is enjoying their membership.

Creating and running your own networking group isn't difficult. However, it takes time to grow and nurture your group. Be patient and listen to your members, they will ultimately determine if your group is a success.

If you have questions about organizing your own group and events, reach out to me with a comment below or on Twitter @davedelaney.

Facebook Wants You to Say Thanks

Dave Delaney

FacebookThanksFunny, I just wrote about the importance of giving thanks the other day. Facebook has just made it even easier using it's newest service, Say Thanks. Here's how they describe Say Thanks in the announcement.

To create a Say Thanks video, visit facebook.com/thanks. Once you choose a friend, Facebook will generate a preview of the video. You’ll have the ability to select a different theme and edit photos and posts that represent your friendship.

When you’re satisfied with the video, click “Share” — you will have the option of writing a personalized message before posting. The video will post on your Timeline and your friend will be tagged, so it will show up on their Timeline as well.

I'm curious what your thoughts are about this?

Is it too easy truly send a sincere hank you, or is it the perfect way to send a little something to thank that special friend?

Leave a comment with your thoughts please.

They are talking about you!

Dave Delaney

One of the most important parts of a successful social media strategy is the act of listening. If you spend the bulk of your time churning out content and not listening, it could all be in vain. Like business "networking", social "networking" works best when you communicate well with others. Listening and responding is crucial. The following are five, free, simple steps using search to enhance your social listening skills. Are you sitting at your computer? Do you have a cup of hot coffee within reach? Take note of these steps and repeat them once or twice a day to be sure you hear what your friends, fans and followers are saying.

5 Steps To Listen To Social Media Better

Step 1. Twitter.

Use the search feature, and search for your brand name (a brand name could be your company name, a product, or even your personal name). You can also use Advanced Search to search for full terms like your full name. If you just search for "Mary" you'll find a lot of mentions. Search for "Mary Clarke" and you may find tweets with that exact phrase. You may also choose to search for misspellings of your name. Be sure to save your searches.

Each morning check your replies and direct messages (DMs). Refer to your saved searches for mentions you may not be aware of. If you use a social media dashboard service like, Hootsuite (free 30 day trial - affiliate link), you can add a column of each of your saved searches for quick and easy reference.

Step 2. Facebook.

Log in to Facebook (admit it, you were already logged in before you went for that coffee, weren't you?). Visit your page, and note the red notification icon on the top of the page. Click this to see your recent page activity, new likes, comments and such. Don't forget to respond to people interacting with your page.

Set up email notifications for your page by clicking Edit Page, Edit Settings, and Notifications, and select your email address. You can also use a free service like HyperAlerts.no to get email notifications from activity on your page and your competitors.

Step 3. Instagram.

Go to statigr.am and log in with your Instagram account info. Search for your brand name and see what comes up. Like the photos you find, leave a comment, and follow the photographers. Consider sharing the photos across your social profiles. Remember to never use a screen capture or download of images without permission from the owner.

Step 4. YouTube.

Search YouTube for your brand name. Has anyone featured your brand in a video? Like the videos, leave a comment, subscribe to the channel, and consider sharing the video on your blog. Be sure to let them know that you shared their video on your company blog if you choose to. They will be happy to hear it and may promote this to their own networks.

Step 5. Email.

Use Google.com/alerts and Talkwalker.com to set up a search of your brand name. You can set the frequency and fine tune the searches to optimize these services. Once set up, you will receive email updates with links to new mentions of your brand. Search engines are brilliant listening tools. Use them to your advantage. You can also subscribe to additional searches on socialmention.com and mention.net.

Listening is just as important as creating content.

Listening is just as important as creating content and conversations in the first place. Be present and timely and watch those search results carefully. Depending on your brand, you may find yourself on other popular social networks like Pinterest, Vine and Flickr.

Get in the habit of starting your days reviewing saved searches or creating new ones. You will be glad that you did. Now get back to that coffee. It's getting cold.

Photo by  Cyco GoOz

The article, They are talking about you online, originally appeared in the Tennessean.

Visualize 2013

Dave Delaney

Visualize 2013This is the time of year we all slow down and reflect upon the last twelve months. What were our accomplishments in 2013? What were our goals? Where did we go? Who did we meet? I like to review my calendar to see the people I met in the year (thar be treasures). I re-read my blog posts and I also love to get geeky by visualizing the data I created on popular social networks. Each of the following free services will create short, entertaining videos and maps to summarize 2013. I expect the results of each one will surprise and delight you. Here are five ways to visualize 2013. 

1. Vizify.com is a personal website service. They have been catching plenty of popularity lately by providing Twitter users with a short, personalized video summary of 2013. Mine included my most popular photos, terms, videos, people I interacted with most, when I tweeted, and my most popular tweet of the year. You can see my Vizify video here: https://www.vizify.com/dave-delaney/twitter-video 

2. Statigr.am is a third-party service used to manage your Instagram account. I love the way they provide you with visual analytics that even Instagram doesn't give you. This year they provided users with a short video summary of your most popular photos and videos. Visit the site, and click Snapshots at the top of the page. Choose the 2013 Best Moments on Instagram video option, and send it to your email. You will receive a 15 second video soon after, which you can upload and share on Instagram. Check out my video here: http://instagram.com/p/iZOhi8zCD0/

3. Google+ surprised me with a great collection of photos and videos in a thirty second video summary. You need to have auto upload activated on your Google+ account to find this video. I use auto upload as an additional way to privately back-up my photos - just in case. You can never have too many backups of your family photos and important documents.

4. LinkedIn Maps is not so much a yearly summary as it is a clever way to visualize your professional network. Visit http://inmaps.linkedinlabs.com/ and follow the simple steps to get a colorful overview of your business network. 

5. Let's not forget the almighty Facebook. Facebook also compiled a year in review page dedicated to your most popular posts from 2013. It's a good way to look back and reflect upon milestones and events that occurred this year. You'll find your Year in Review at: https://www.facebook.com/yearinreview

In my book, New Business Networking, I urge my readers to start a blog. If you have a personal or company blog, consider the results from these visualizations as great content. You may choose to share the video or map in a blog post, or perhaps the results will spark ideas for a new blog post. Playing with each service gave me the idea for the article you are reading right now.

Happy New Year.

This article, It's easy to look at past year, originally appeared in the Tennessean.

Export Facebook Birthdays to Remind You to Say Hello

Dave Delaney

Facebook BirthdaysFacebook Birthdays is a fantastic reminder to connect with old friends and grow your network. Each day when I log in to Facebook, I see a list of a few friends celebrating their birthday. What a perfect way to remind me to reach out and wish them a happy birthday.

It’s lovely to post a birthday greeting on your friend’s wall, but take it a step further and email or call them. This is especially important for people you don’t see or speak with often.

Be sure to start with wishing them a happy birthday, ask how they are and what they are up to these days. Perhaps they have changed careers and could use your help with something.

Don’t worry if you don’t use Facebook daily. Here’s how to export your friend’s birthdays and import them to your calendar. This works for Apple iCal, Microsoft Outlook and Google Calendar.

How to Export Facebook Friend Birthdays

  • Select Events from the left side of your home page.
  • Click Birthdays at the bottom of the Events page.
  • Click Export Birthdays at the bottom of that page.

What do you do to remind yourself to connect and grow your network? Do you use Facebook birthdays to help?

Levi Kennedy used Twitter to Get a Job

Dave Delaney

Levi KennedyHere is a short interview with Levi Kennedy, who found a job online by researching his local market and using Twitter to network. Remember that it took him a lunch to end up getting hired. Always be ready to meet in real life. It works for Facebook too. ;) D. Who are you and what do you do?

L. My name is Levi Kennedy, and I'm a software engineer. I currently work at a healthcare startup in Nashville.

D. You got your job from connecting on Twitter. How did this happen? What's the story?

L. I was in the market for a new job late September of 2010. I remembered that a local startup, Carl Says, had written their app in ruby, and so I DMed one of the co-founders, Matt Mueller, on Twitter to see if they were hiring. They weren't, but a few of them worked at another startup that was. I scheduled a lunch with Matt, and the rest is history!

D. What are your thoughts on developing online relationships and then meeting in real life?

L. I'm all for it. I've been making friends online since the 90s and have met up with a lot of them.

D. Thanks Levi. Where can people find you online?

L.Twitter: @levicole

How about you? 

Have you used Twitter to find a job, or Facebook to find your soul mate?

SNiRL Social Networking in Real Life

Dave Delaney

Photo by: Philip GrahamI recently had the honor of presenting my SNiRL presentation at three incredible events. Each version was slightly different to fit the conference, and the feedback I received was very encouraging. Thanks to Bryan Allain from Killer Tribes, Jason Falls from Explore Nashville, and from everyone at PodCamp Nashville. In SNiRL, I spoke about how I was networking without knowing I was networking from a very early age online. Years later, I learned what business networking was all about - a two-way street.

Networking once had negative connotations associated with it. Working a room at a networking event like a used car salesman, rapidly handing out and collecting business cards is lame. The truth about networking is that it takes time.

Help Others

You must find ways to help others in your network long before you ask your network for help. Perhaps you will never have to ask for help, but it's crucial that you are finding ways to help others along the way.

Do this today. Check your email, and find your daily LinkedIn update message. Is there someone there who could use a hand? Log in to Facebook (assuming you weren't already logged in), and look at who is celebrating a birthday today. Did you wish them a happy birthday? Perhaps you should think about ways you could do them a favor for their big day.

Go do this now. I'll be here when you get back.

Photo by: Philip Graham