When it comes to building our businesses online a blog is an essential tool. Your company blog earns organic (unpaid) traffic from search engines. You can use it to network with your customers, potential customers, employees, and industry peers. Blogging for business helps to promote your products, services, and culture. Consider your site as your brochure and your blog as your business' heart and soul.
The trouble with blogging for business is you can easily run out of ideas for new topics to write about. The following are five ideas (and a bonus item) for blog posts that will help inspire you to keep hitting the publish button.
1. Ask your customer service department for the most common questions they receive.
Your customer service department is on the front lines of your business. They are the first to receive and answers calls and emails from your customers. By asking them for the most common questions, you will be inspired to answer them in blog posts. Not only does this help you create new content, but your customer service team can then point customers to the blog post for further help.
2. Subscribe to industry blogs and trade journals. Write an opinion post about a new trend in your industry.
A quick Google search will help you discover industry specific publication websites. These sites typically have blogs of their own with an array of different content related to your field. Write a blog post sharing your opinion about a story. Be sure to link back to the original post. Bonus points if you take the time to include the author's Twitter handle, so they will see your post. I also recommend tagging the publication on Facebook when you share your blog post on your Facebook Page.
3. Feature your favorite customers or partners.
Use your blog post to shine the light on your biggest fans. Ask them for their own advice about using your products or services and include it in a blog post. Ask them for a photo and how they wish their name be credited in the post. Be sure to follow up and send them a link when the blog post is live, so they may promote it to their friends and colleagues too.
4. Search YouTube.
YouTube is still the second most popular search engine. Pop on and do a search for industry terms or experts. Watch a presentation or documentary video and share it in a blog post. Use the embed code from the video to display it within the post, so readers can click play and not leave your blog to view it. Don't forget to let the presenter or brands know you wrote about them on your blog.
5. The Mini Book Report
Be diligent about taking notes as you read your next non-fiction book. Write a mini book report blog post that includes the key things you learned reading it. Don't give everything away, but use the post to help promote the book. Link back to the author's page and be sure to let them know you wrote the blog post.
So often we rush from post to post without letting people know we wrote about them. Directly reaching out to a person featured in your blog post can lead to a new relationship. They may even share your blog post with their own friends, fans, and followers driving organic traffic back to your site.
According to Blogher, eighty-one percent of US online consumers trust information and advice from blogs. A study from InsideView found that business to business marketers who use blogs generate sixty-seven percent more leads than those that do not. If you aren't blogging yet, or if your blog has run out of juice, it's time to get it back up and running.
Something for you.
I have a five-step, super-secret blog strategy that I share with my clients. I've made it available to you here: supersecret.futureforth.com.
This article was originally published in The Tennessean Newspaper.