Have you ever been stuck scratching your head, trying to think of something to write about for your company blog? I have. I used to write five posts a week when I ran social for a local consumer electronics company. In this post, I will share some ideas that will help you go from staring blankly at your keyboard to hitting the publish button on a new blog post. Don't have a blog yet? I can help you with that. I hope you find this post helpful if you have a business (or personal) blog. If you don't, this may spark some ideas on what you can write about if you decide to start one. Blogging is a fantastic way to drive traffic to your site, build brand awareness among potential customers, improve your place in search engines, and to be a part of a community.
Is this helpful?
Before you publish your blog post, always ask yourself, "Is this helpful?" Will someone find your blog post useful or entertaining? If the answer is no, then reconsider how you can change it so it is.
You always want to include a call to action (CTA). What do you want the reader to do when they reach the end of the post? CTAs include: sharing an internal link to a related post on your site, providing an external link to another blog post elsewhere on the web, asking for a comment to create some discourse from your readers, asking for a social share, or linking to a different section of your site like a contact or product page.
10 Blog Topic Ideas
- Consider the questions you get about your products or services. Talk to your customer service and sales team and ask for common questions they receive. I often get asked how to create a blog. That question inspired me to write a tutorial on how to set one up (I even included a video).
- Use the Flipboard app and connect it with your Twitter followers and Facebook friends. What content are they sharing? Does it spark any ideas for you to write your own take on a subject? Follow topics your customers will be interested in too. You will also find ideas on sites like Reddit, BuzzSumo, and Buffer.
- Give your staff a say. There's nothing wrong with a CEO's blog, but if the blog is about the company, why not give the company a voice? Invite your staff to contribute their own posts. You can set them up as contributors, so you can review posts before you publish them.
- Write a book review. If you have read a book recently that is connected to your business, share your thoughts on your blog. Not only will this help your readers, but it will also be greatly appreciated by the author. Don't forget to find them on Twitter and send them a link to your review.
- If you frequently use Twitter, look at how your tweets are performing using Twitter's analytics. In it you can see which links get the most clicks. For example, if you shared an article on how to make a great cup of coffee, and it received lots of clicks, consider writing your own post about the coffee you love at your office.
- Use your blog to showcase your employees or customers. Tell their story. You can do this by interviewing them, or writing stories about their milestones. Be sure to share something valuable with your readers, like a lesson they learned or an obstacle they had to overcome.
- Interview industry leaders. Most people don't mind being sent a few questions to answer for a blog post. Keep the number of questions brief, so you don't overwhelm and scare off your guest. Let them know when you need the answers back, so they will know there is a deadline.
- Look at your competitors. Never rip off what your competitors are doing, but be inspired by what is resonating with their readers. Don't be discouraged by their success, use it to carefully craft your own content.
- Review your analytics. Log in to Google Analytics and take a look at which previous blog posts have performed the best on your blog. Consider new ideas you can write based on those topics. Perhaps you can take an essay post and re-write it as a list article.
- Create a giveaway. Giveaways are a fun way to engage with your customers and give them something of value in return. If you have questions about best practices, please contact me. I have plenty of experience in running online sweepstakes.
That's ten ideas you can use to spark ideas and to write compelling blog content. Let me know which you use and how they helped. I always love to hear from you, leave me a comment below. Don't forget to check out my free blogging tutorial if you want to get started today. Happy blogging.