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Welcome to Futureforth

We teach companies how to reach their people.

We are a social media strategy, digital marketing consultancy, and communications company based in Nashville. Our goal is to teach you inbound marketing, social media best practices, and everything you need to succeed with content marketing including your blog, email newsletter, LinkedIn, Twitter, Facebook, and other favorite social networking platforms.

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The Futureforth Blog

Helpful tips and articles about social media strategy, content marketing, and business networking. 

Filtering by Tag: Smile

The Power of a Smile

Dave Delaney


smileSaturday (June 15th) is  Smile Power Day, a day to celebrate the power of your smile. Celebrate with me!

I once worked a job that had me on the phone frequently. I had to speak to irate people about an array of annoying topics, I won't bore you with here. I felt angry and exhausted by the end of each call. A colleague noted my temperament and made a suggestion that I remember to this day. Smile.

From that point on, I spoke on the phone with a smile, even if I had to force it. The results were surprising. People treated me more kindly, and I was calm after each call.

Smiles can go a long way. Ron Gutman reviewed studies about smiling and found that a smile can predict how long you will live. British researchers have found that one smile can provide the same level of brain stimulation as up to 2,000 chocolate bars.

Smiling is also contagious, even when expressed over the phone. In Stanley Gordon West's, Growing an Inch, he famously wrote, “Smile and the world smiles with you, cry and you cry alone.”

What are you waiting for? The next time you are at a networking event and you don't know a person in the room, try starting with a smile. Heck, walk down the street and smile at strangers, at the very least they will return the smile. Spread the word on Facebook that you are celebrating Smile Power Day. You may want to get started today. :)