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We teach companies how to reach their people.

We are a social media strategy, digital marketing consultancy, and communications company based in Nashville. Our goal is to teach you inbound marketing, social media best practices, and everything you need to succeed with content marketing including your blog, email newsletter, LinkedIn, Twitter, Facebook, and other favorite social networking platforms.

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The Futureforth Blog

Helpful tips and articles about social media strategy, content marketing, and business networking. 

Filtering by Tag: Buffer

The best time to tweet

Dave Delaney

Photo by petradrHave you ever asked, "What is the best time to tweet?" There are many studies (some better than others) that suggest the best times and days for you to use Twitter. Some studies suggest weekdays over weekends. Some suggest morning over night. Some studies are presented in an easy to read infographic, to entice you to share with your followers. If only you knew what the best time to share it really is.

Here are some simple ways to determine when YOUR followers are online most. The first tip is to stop tweeting and think about it for a moment. Who are your followers? Where are your followers geographically? What do they do for a living?

Tweeting in the middle of the night may not make sense if your followers are all tucked-in counting sheep. Tweeting during lunch may make great sense if that is the time your followers are most likely to be using Twitter. Do they take some down time during their lunch breaks?

Your gut, Tweriod, and Buffer

It is always best to put yourself in the shoes of your followers. Consider when it is likely best to reach them based on where they live and what they do for a living. Follow this up by using a service to see if you are right, you probably are.

Tweriod is a free service you can use to determine when your followers are online most. You give it access to your Twitter profile, and after a little time it will reveal what the best times and days are to reach the most amount of people. It actually measures your followers. Run this yourself to see if your assumptions are correct.

Buffer is one of my favorite services. I use it to schedule some tweets throughout the week. It provides users with analytics, so they can see which tweets are performing best. Buffer provides you with several times it thinks you may get the best response, but there's a secret to perfecting this.

You can give Tweriod access to automatically adjust your Buffer schedule based on the best times it determines. Both service are free, so you should give them a test drive to see what you think.

I have written here before about scheduling tweets. Always be on the look out for replies, retweets, and favorites. Don't schedule something and ignore the response. Be active and ready to reply to the questions and comments you receive.

I use the analogy of a cocktail party when I provide social media training to my clients. Picture yourself standing in a crowded room of people networking. Would you approach a small group and ask them a question, only to walk away as they begin to reply to you? I should hope not.

Be present and ready to reply

The same can be said for communicating on social media. Be present and ready to reply. Always keep this in your mind when you schedule tweets, updates, and posts. It's rude to ask a question and walk away.

The best time of the day to tweet is when your followers are online most. Tweriod can help you determine this, and Buffer can help you remember when to reach the most amount of people at the most opportune times. Remember to go with your gut too. You know your followers better than anyone else.

Photo by petradr.

This article, “The Best Time to Tweet“, originally appeared in The Tennessean newspaper.

Scheduling Tweets? Read This.

Dave Delaney

Last week I was pleased to have my first article published in the Tennessean, the state's largest newspaper. The article, "Scheduling tweets runs risk of outage, outrage", is about the dangers of prescheduling tweets. I have reposted it here for you to enjoy. I have to give a shout out to Nancy VanReece, who cracked me up with this tweet.

Nancy VanReece ‏@NVanReece
Nancy VanReece ‏@NVanReece

Automation is a great thing. It makes online marketing easier and Twitter less time consuming. It can also cause problems and even public relations nightmares.

Businesses rely on stable hosts, and they expect their websites to be ready to serve visitors, customers and potential customers. Downtime can result in huge revenue losses and other missed opportunities.

The hosting company I use for my site was experiencing unscheduled downtime recently. Customers were not happy because the company provided little information about why the sites were down.

When my site went down and my host company site was unavailable, I turned to Twitter to ask them directly about the problem and was surprised to find a pre-scheduled, poorly timed tweet that read:

“How valuable is your data? Do you have a backup plan? You should!” The tweet included a link to an article that presumably contained more information about backing up. However, since the host site was down too, the link simply returned an error page.

Scheduling Tweets? Read This.
Scheduling Tweets? Read This.

The replies came quickly:

“This isn’t a good tweet to send out when you’re having outages… ha ha,” read one tweet. “STOP tweeting links that don’t work AND GET OUR SITES BACK UP!” read another.

I understand that many people use pre-scheduled tweets. Social media management dashboard services like Hootsuite come with the option included. Excellent third-party scheduling tools like Buffer base their entire business models on pre-scheduling.

In my book, New Business Networking, I write that it is fine to pre-schedule tweets. However, this should be done sparingly and mixed with plenty of regular interactions such as real-time tweets, replies and retweets. I recommend my clients never schedule tweets very far in advance, because one forgotten tweet can cause you major headaches.

If you are aware of what is scheduled, you can quickly adjust your plan should it suddenly become necessary, as in the case of a Radiohead concert in Toronto. Tragedy occurred when the stage collapsed and killed an attendee and injured others. The concert organizer failed to stop their scheduled tweet that read:

“Help us create a @radiohead photo album from the show! Share your Instagram photos from the show tonight with the hashtag #RadioheadTo.”

The angry replies were swift:

“Well done managing your pre-scheduled tweets”

“PR 101: Cancel your scheduled Tweets.”

“Wow… You might want to check in on your scheduled tweets for tonight. NOW. #SocialMediaFailOnThatLastTweet”

“Are you guys ******* stupid? Here’s your photo you thoughtless *****.” The tweet included a link to a photo of the collapsed stage.

Scheduling tweets is fine, but if the tweet is important, it is wise to rely only on real-time tweets. Never schedule too many tweets or tweets too far in advance, or you could forget what you have coming.

Do you have scheduled tweets queued up? Take a moment now to review them and consider my advice.

Have you ever seen problems arise with scheduled tweets? Please leave a comment with your thoughts.