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Welcome to Futureforth

We are a social media strategy, digital marketing consultancy in Nashville. Our goal is to teach you inbound marketing, social media best practices, and everything you need to succeed with content marketing including your blog, email newsletter, LinkedIn, Twitter, Facebook, and other favorite social networking platforms. 

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Mine Old Messages For New Opportunities

The Futureforth Blog

Helpful tips and articles about social media strategy, content marketing, and business networking. 

Mine Old Messages For New Opportunities

Dave Delaney

Photo from wikimedia.org.

Photo from wikimedia.org.

Nurturing your network isn’t always easy because of limited time. Finding new business can also be challenging for the same reason. Believe it or not, you can achieve both by referring back to the conversations you have already started.

If you follow these simple steps, I bet you will rekindle old relationships and perhaps even find new customers and opportunities.

Email: We burn through so many emails in a day that it’s tough enough to keep up with new messages. However, if you set some time aside today to review older messages, you will find people you should check back in with. The best way to do this is to search for messages as far back in time as possible. You might want to set a goal of reviewing just a single month each day.

Text messages: I love scrolling way back to the earliest messages on my current iPhone. Scanning through these messages always gives me ideas on who I should follow up with.

Facebook Messenger: With over 900 million users (April 2016), this app is one that shouldn’t be ignored. It is likely you have used Messenger to communicate with your connections. Fire up the app and scroll through the messages to find people you should check back in with.

Twitter direct messages: DMs are the private tweets you have exchanged on Twitter. I am always reminded of people I need to follow up with when I review old direct messages.

LinkedIn messages: Go to www.linkedin.com/messaging/ and scroll through the messages you have exchanged with your LinkedIn connections. I did this as I was writing this article and found a speaking opportunity I need to follow up with.

Snapchat: According to Edison Research’s excellent Infinite Dial study, Snapchat is the second most powerful social platform in the United States. Snapchat has more users than Twitter, Pinterest or LinkedIn. The social network has grown as much in one year as Twitter has in four years combined.

Since Snapchat automatically deletes your previous chat messages (or “snaps”), reviewing the old ones is impossible. Instead, scroll through your friends, and send a new snap to those you haven’t heard from in a while. I recently started sending 10-second video note messages to friends I haven’t spoken to in ages. I heard back from one friend right away. We ended up hopping on the phone for over an hour and found an opportunity to do some work together.

It’s easy to get caught up in the day-to-day. We are all busy people. If we take a moment to slow down and review the conversations we have had, we will find opportunities to help the people we are connected to.

Try some of these tips to follow up with the people in your life. Don’t forget to follow similar steps using your other favorite messaging apps like WhatsApp, WeChat and Skype.

This article originally appeared in The Tennessean Newspaper.

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