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2517 Lebanon Road
Nashville
USA

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Welcome to Futureforth

We are a social media strategy, digital marketing consultancy in Nashville. Our goal is to teach you inbound marketing, social media best practices, and everything you need to succeed with content marketing including your blog, email newsletter, LinkedIn, Twitter, Facebook, and other favorite social networking platforms. 

Don't have the time to produce content? We can help with that too. 

Disrupt or Be Disrupted

The Futureforth Blog

Helpful tips and articles about social media strategy, content marketing, and business networking. 

Disrupt or Be Disrupted

Dave Delaney

I have been working in social media marketing for more than ten years. I have worked in marketing, promotions and communications for nearly twenty. When I learn new things about this industry, I can’t help but be inspired and excited.

This week, I had the good fortune of being invited as an attendee of a digital marketing conference in Nashville. Sprinklr, a social media management platform, held it’s first conference, Digital Transformation Summit (#unenterprise on Twitter).

95% of CEOs think going digital is critical, but only 25% have a digital strategy.

The lineup of impressive speakers included smart people like Cisco’s John Chambers, Altimeter’s Charlene Li, Twitter’s Chris Moody, and Sprinklr’s Ragy Thomas and Carlos Dominguez. There were also many breakout sessions with speakers from a wide variety of large brands and agencies. I loved the networking too but I'm partial to that.

I learned new things like, ninety-five percent of CEOs think going digital is critical, but only twenty-five percent actually have a digital strategy. That’s shocking to hear but also not a surprise based on my own experiences with many of my clients.

As a business leader, the important thing is to be constantly changing to grow your company. Technology adoption takes time it requires an evolution of both tool capabilities and human processes to be successful.

I learned that we should focus a little less on measuring what we have and instead concentrate on measuring what we need. I was also reminded that while content is king, context should be queen. As marketers we all need to stop and ask ourselves why we are creating a particular piece of content like a blog post or video.

"If you stay in silos and don’t disrupt yourself; you will be Ubered."

Another important takeaway from the summit is to consider how silos in your company can effect employee moral and customer outreach. I heard everything from tips on tearing down the silos to finding ways to at least build windows within those silos to improve communication.

John Chambers from Cisco was probably the most empowering of the speakers I saw. He said, “If you stay in silos and don’t disrupt yourself; you will be ubered.” That was the first time I had heard someone use Uber as a verb. It was a sobering realization for many of the attendees I spoke with after his impressive presentation.

It is essential to consider how your business is disrupting your industry. John Chambers said, “disrupt or be disrupted.” He told the audience that change makes us all uncomfortable, but not changing has much graver consequences. If you won’t make a bet on the future of your company, you have already determined your future.

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This article originally appeared in The Tennessean Newspaper.

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