NICE59 - Influencers, social media, and modern marketing with Jason Falls.

Jason Falls is the EVP of Marketing for CIPIO.ai; hosts the widely-downloaded Winfluence podcast; is the author of three books; and is the executive producer of the Marketing Podcast Network.

The Nice Podcast is brought to you by Futureforth.com. We teach leaders to improve employee retention, communication, and culture with the Nice Method™.

What we talked about...

• Jason says “influence marketing” rather than “influencer marketing.”

• Community influencers are more likely to create authentic content about brands. 

• Affiliate and partner relationships. 

• Winfluence: Reframing Influencer Marketing to Ignite Your Brand.

• Warnings when running influencer campaigns.

• The state of social media, according to Falls. 

• Artificial Intelligence and the future of content marketing.

• Read Happywork: A Business Parable About the Journey to Teamwork, Profit, and Purpose by Chris Reimer.

• The power of meditation and hiking.

• TM transcendental meditation.

• Contact Jason at JasonFalls.com.

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🎸 Theme song is “Little Jane May,” and the end song is “Funny Feeling” by AlistairChristl.ca.