NICE17 - Personal branding, content marketing, and your red thread with Tamsen Webster.

Tamsen Webster is a part strategist, part storyteller, part English-to-English translator, she helps experts drive action with their ideas. She’s also a gifted keynote speaker and the author of the new book, Find Your Red Thread: Make Your Big Ideas Irresistible.

The Nice Podcast is brought to you by Futureforth.com. We help fast-growing tech companies onboard, create, and keep happier more connected employees.

What we talked about...

• Tamsen shares the best advice she’s received in her career.

• Honest feedback and being true to yourself.

• Tamsen’s mantra, “Be useful, be thoughtful, be passionate, be kind.”

• +EBI = positive + even, better, if.

• Lying and honesty.

• Content ideas and creating a swipe file.

• Content marketing and personal branding.

• The persuaders' paradox.

• Figure out how to minimize the time spent on stuff you don’t want to do.

• Ann Handley said, “Write the book that’s easiest for you to write.”

• Writing rooms. 25 minutes writing. 5 minutes off.

• Set up a Zoom room - invite friends working on books.

• Why a “red thread”?

• The Duck/Bunny - the power of identifying contrasting views.

• Read Thinking Fast and Slow by Daniel Kahneman.

 We ❤️ Our Listeners.

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