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Welcome to Futureforth

We teach companies how to reach their people.

We are a social media strategy, digital marketing consultancy, and communications company based in Nashville. Our goal is to teach you inbound marketing, social media best practices, and everything you need to succeed with content marketing including your blog, email newsletter, LinkedIn, Twitter, Facebook, and other favorite social networking platforms.

Don't have the time to produce content? We can help with that too.

The Futureforth Blog

Helpful tips and articles about social media strategy, content marketing, and business networking. 

WARNING: Facebook Phishing Scam Ahead

Dave Delaney

facebook phishing scam

If you administer a Facebook page, I highly recommend you be leery of warnings allegedly sent from Facebook. I received this one today, it's the first one I have seen. Like most phishing scams, it looks pretty authentic. 

Screen Shot 2016-06-16 at 11.03.12 AM.png

The most important thing to look out for in these types of messages is the link. If it doesn't point to it is a scam. Links can also be sneaky because what appears to be could actually link elsewhere. By clicking the link and signing back in, you hand over your password to the scammer on the other end.   

phishing scams

As a reminder, phishing is the activity of defrauding an online account holder of financial information by posing as a legitimate company. You have likely seen these in your email inbox before. Never click the link.

Don't be a victim

No business should ever send you a message with a link to change your password or log in to your account. Google has many images of examples of phishing. Be aware and avoid these so you don't become a victim. 

An bonus tip is to have an additional administrator on your Facebook page. Should you ever get locked out of your account your colleague can login with his or her account to assist you.

Find this helpful? Please share it with your friends. 

Understanding Uber Price Surging

Dave Delaney

Enjoy your first Uber ride on me. I earn a free ride if you use this Uber coupon

Does your company have a behavioral economist? Uber does, and what I learned about dynamic pricing is fascinating. 

Keith Chen is Uber’s Head of Economic Research. He digs deep into the heads of Uber customers using the data behind the wildly successful business. Chen was recently a guest on NPR’s Hidden Brain with Shankar Vedantam. 

Chen is one of the people who help determine Uber’s strategic prices known as dynamic pricing. Prices are increased when there is more demand for drivers. This is known as “surge pricing” and customers hate it. What a single fare might cost you now could cost much more in five minutes. Chen explains how it works - and it makes sense. 

“The only way to get everyone in a dense part of a city a car within five minutes is to use dynamic pricing to give drivers a strong incentive,” he explains. When the fare prices increase, drivers earn more money on each fare. 

Have you ever been stuck trying to find a taxi on a rainy night? There never seems to be any around. The reason for this is cab drivers have a financial goal to reach each shift. When it is raining, demand increases and they reach their goal faster. In most cases they end their shifts early after they reach their goal, this is known as mental accounting. When cabbies call it a night, there are less cabs are on the road. 

Uber drivers don’t necessarily go home. They get incentives by surge pricing. If prices are surging, they will earn more money. Drivers plan longer shifts when prices are surging to reap the financial rewards. Not all customers will use Uber when prices have increased, so this helps to reduce demand. 

The Round Number Effect

Increasing a price from 1X to 1.2X will see a 27% drop in requests. There is also a strong round number effect. When Uber increases their prices from 1.9X to 2.0X the regular fee, there is a 6X larger drop in demand than an increase from 1.8X to 1.9X. Customers feel 2X is too much. Surprisingly, more people will take a ride at 2.1X than 2.0X the regular price. 

Uber can detect interesting patterns from their customers. One of the strongest predictors of whether a customer will accept surged pricing is the level of their battery life. If your phone is nearly dead, you are more likely to use the surged price, rather than wait for the price to lower later after your phone has died. Chen assured listeners that Uber do not use this data. He only shared this fact as an example of the type of information Uber has learned about their customers.

So while surge pricing may tick off passengers, they should consider they would not need to wait in the rain for long. 

This article originally appeared in The Tennessean Newspaper.

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How to Newsjack a Story

Dave Delaney


Want to get free publicity for your company? Would you like to earn organic traffic to your site? An opportunity is waiting. It will take time. You will fail in some attempts, and succeed in others. The secret is newsjacking.

As a digital marketer, it is important for me to stay abreast of new trends and ideas for my clients at Futureforth. One way I do this is to listen to industry podcasts. Mitch Joel is a thought-leader in the space. His business, books, blog, and podcast are all proof that he truly is an expert.

On the five-hundred and thirteenth episode of his podcast, Six Pixels of Separation, Mitch interviewed David Meerman Scott. David is the author of several best-selling, marketing and advertising books. In 2011, he wrote Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.

He defines newsjacking as the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed. An example of newsjacking is Trent Silver, who runs a company called Cash for Purses. Silver purchases and refurbishes second-hand purses and sells them on Ebay and to boutique stores. His biggest problem was sourcing used handbags.

Back in 2010, news broke that actress, Lindsay Lohen, had declared bankruptcy. Silver wrote a blog post offering to purchase Lohen's old bags, so she could make some money. He then sent his blog post to members of the media who loved it.

The media coverage exploded across publications like The Huffington Post, The Inquisitor, and People Magazine. Each publication linked back to Silver's blog post. He ended up getting 8,000 online inquiries, closed eighteen percent of them, and made $250,000 from newsjacking one story.

In a business-to-business example of newsjacking, Eloqua's former CEO Joe Payne found an opportunity when a competitor called Market to Lead was acquired by Oracle. There was no news about the story aside from a three-sentence announcement on their site. Paine knew he had a good opportunity to newsjack the story by writing a blog post entitled, "Oracle joins the party".

His blog post was about the marketing automation industry. He included plenty of quotable quotes and statistics. He did not say anything negative about his competition, he welcomed Oracle to the industry instead. The media instantly had a better source for information related to the acquisition.

Bloomberg Business Week, Fortune, and Forbes all mentioned and quoted Joe Payne. Payne then sent a link to the story to all of their customers and potential customers, resulting in one million dollars in new business. Nine months later his company was also acquired by Oracle for 850 Million.

How You Can Use Newsjacking

David Merman Scott suggests the best way to find stories to consider newsjacking is to visit several times a day to scan breaking news stories. Be sure to use the "Hide Private Results" option, so you see broad news stories that are not customized for your preferences.

Unless you have a direct tie to the story, avoid any news that has negative consequences. During the interview, David shared several terrible examples of brands trying to capitalize off a tragedy. Mitch also brought up some controversial aspects of newsjacking you should consider.

Always be aware of the story and how you can align with it. Use serendipity and happy accidents of stories that no one expects. Be creative in how you approach newsjacking.

You should also avoid newsjacking popular events like award shows, sports finals, and elections. The competition is too high for exposure during these times.

David warns listeners that most of the time newsjacking won't work. He compares it to venture capital investing. VCs invest in many companies to take a gamble, every so often they land on a winner like a Facebook, Airbnb, or Uber. You will find your newsjacked stories may be duds, but eventually, you could strike gold. David said you will be surprised by the story that works the best. Even if the story doesn't get popular, you still have some good content for your blog.

I recommend you tune into the full interview on the Six Pixels of Separation podcast. If you work in or have an interest in marketing, you should definitely be following Mitch Joel and David Meerman Scott.

6 Simple Steps to LinkedIn Promotion

Dave Delaney

I developed a content strategy for a client recently who was confused about how LinkedIn should be used. Many people create LinkedIn profiles and think of them only as online resumes. In addition to using LinkedIn as a powerful networking platform, it is also an excellent place to promote the blog content you create.

The following is a step-by-step guide to help you use LinkedIn to drive traffic back to your site.

Step 1. Write the blog post. Obviously, you need content to promote. Futureforth can help you develop this content if you don't already have it.

Step 2. Promote the blog post. When you have published the blog post on your blog, share a link on your LinkedIn profileTo do this, go to Home and select Update Status. Paste the link into the update box and wait for it to load. Be sure you have included an interesting image. Now, remove the link and write a brief update using the title of the blog post. You can also tag brands you mentioned in the article, so they will be aware of your post.

Step 3. Promote the blog post to groups. Take a moment to share the blog post with fellow members of groups you participate in. Don't spam groups with links to all of your posts. Only share content you feel the members of the group will benefit from.

Step 4. Publish your blog post to your LinkedIn company page. The followers of your company page will be notified that a new article has been added.

Step 5. Like the post. When you like the post on the company page, your connections are notified. This can pique their interest and have them click through to read what you liked.

Step 6. Re-publish the post as a Pulse article. Wait a week or longer to use LinkedIn's blogging platform, Pulse, to copy and paste the full blog post. At Futureforth, we help our clients optimize this content to help you achieve your goals. These goals can include growing your email newsletter, increasing free trials of your software and selling your products.

Following these steps will help you increase exposure for your original blog post. More qualified readers will lead to more conversions. While I have you thinking about your LinkedIn strategy, be sure to download our free LinkedIn profile optimization tips guide.

This article originally appeared in The Tennessean Newspaper.

Increase Online Sales With Personalization

Dave Delaney

Are you using personalization in your digital marketing effort? Savvy marketers are using personalization to improve experiences for their online visitors. This results in higher conversions, such as revenue from sales, email newsletter growth and new business inquiries.

I moderated a panel on this topic recently, and what I learned will help you to improve your business. Optimized Experiences Convert was a panel event featuring web marketing experts from Metacake (a client) and TechnologyAdvice. Each participant brought his own expertise to this modern marketing method that every business owner should consider.

To personalize your marketing, you must fully understand your customer. Who buys your products? What are their ages? Where do they live? What is their sex? This demographic information can greatly help you increase conversions.

If you are not using Google Analytics yet, you should be. Google provides this free service to allow any marketer to track demographic and geographic information about their website visitors. You can also learn how they are finding you online, which ads are working best, which blog posts are most popular, which social networks drive the highest amount of traffic and much more. You should also use surveys for your current customers to learn more about them.

Work Backwards with Clear Goals

To personalize your marketing, you should begin by working backward. Be clear with your goals and clearly define who your target market is. Ask yourself the following questions:

  • What drove my conversions this month?
  • What are my main sources of traffic?
  • How are my customers finding me online?
  • What do they do when they are on my site?

Once you learn this information from Google Analytics, you can begin to personalize your visitor's experience. You should experiment with different landing pages, which are pages with custom language and visuals that appeal to your target market. Your landing page should include an email newsletter sign-up form and something of value for your potential customer. The valuable content could be a webinar, e-book or whitepaper.

Nobody likes to be sold to right away. Instead, take time to learn about your visitors. Build rapport with them by producing quality content that proves you are an expert in your field. You should publish this content on your blog and other industry-related blogs, and use your email newsletter to share it with your subscribers.

Use advertising to target your personalized landing pages to your target market on Facebook. Refer to to see other advertisements for your industry for inspiration. Optimization is about testing to see what works, so use multiple ads for this purpose. During the panel discussion, Metacake urged the audience to experiment with retargeting (also known as remarketing) your advertisements. Ads that are seen again and again tend to receive a high rate of conversion. Consider how frequency works in radio and television advertising as an example of this.

Both Metacake and TechnologyAdvice shared helpful advice on how best to use email marketing. They recommended going easy on personalizing emails using the first name tag. Experiment using A/B split tests with different subject lines. Split an email into two small batches and test to see which subject line gets the highest open rate.

Are you ready to experiment with personalization in your online marketing?

Step 1. Use Google Analytics and surveys to determine who your target market is.

Step 2. Create landing pages specific to different types of customers and capture their email address.

Step 3. Use your blog and industry sites to share your expertise. This content must help your customers.

Step 4. Use online ads and retargeting to promote your landing pages and content.

Step 5. Use email marketing to keep top of mind with your target customers.

Sales don't usually happen overnight. It takes time to build rapport and trust. When your future customers are ready for your services, they will come to you. This is how optimized experiences convert.

This article originally appeared in The Tennessean Newspaper.

10 Expert Tips for Business Blogging Success

Dave Delaney

10 Business Blogging Tips

Using a blog can drive a considerable amount of traffic to your site, which can result in more revenue and a stronger bond with your customers and staff. A study by Hubspot found eighty-one percent of companies consider their blogs "useful," "important," or "critical" to their business.

Are you blogging for your business?

When I first connect with a new client, I conduct an extensive content marketing audit. One thing I often discover is a neglected company blog. There is nothing worse than a blog with the last post from months or even years ago. Excuses can vary from not having the resources or ideas, to not having the time to compose blog posts. In fact, we just launched a service to help you with original, optimized, blog content for your company blog.

If you are stuck with your blog, or you are seeking ways to improve it, don't miss this valuable advice. I reached out to several blogging experts to share their best tips for creating great content for your business blog.

10 Expert Tips for Business Blogging Success

1. Quantity over quality. That doesn't mean bad or unprofessional grammar. It means stop waiting for the perfect blog post. There is always something to write about: New hires, company culture, product details, upcoming events and conferences, executive team profiles ... I could go on and on. - John Ellis, @johnwellis.

2. Spend more time writing the headline than the post itself. - John Michael Morgan, @johnmorgan.

3. 80/20 Rule = spend 20% of your time creating the content and 80% of your time distributing it. - Bill Faeth, @bfaeth.

4. Dig deeper into a topic. Don't write the same My Topic 101 stuff as every other business blogger out there. Show yourself as the expert, not the person who skimmed a couple other blogs before writing your own article. - Erik Deckers, @edeckers.

5. Don't get too chummy. Find a tone somewhere between formal and conversational. - Angela Misri, @karmicangel.

6. Dedicate time each week to reviewing your existing blog content performance. Setup a monthly testing plan to ensure you are continually optimizing. - Suzanne Kline Coblentz, @scoblentz.

7. Ask your community for help with guest blogging. You get expertise from someone else and they do the writing for you! - Courtenay D. Rogers, @courtenayrogers.

8. Spellcheck and proofread (get capable help if needed). Just a few typos can ruin an otherwise excellent post and undermine your credibility with readers. - Hunter Boyle, @hunterboyle.

9. Never publish a piece of content you are not proud of. A blog post is often the starting point of the relationship with a potential customer. Put your best foot forward. - Ian Cleary, @IanCleary.

10. Don't know what to write about or think your business can't blog? Start with FAQs about your business and industry. Write a blog post to answer each of those questions. It's stuff your customers will value and it's the stuff your customer searches for on Google. - Liz Jostes, @LizJostes.

Your blog is the heart and soul of your business

Your company site is like a brochure, while your blog is the heart and soul of your business. Create content about your industry, your business, and your people. If you need assistance with content, let me know. We might have just the solution to help get your company blog started or resuscitated. Here are the details.

This article originally appeared in The Tennessean Newspaper.

From Podcast to Page: Why Repeating What You Learn is Essential

Dave Delaney

From Podcast to Page: Why Repeating What You Learn is Essential

There is a problem with how we listen to podcasts.

If you are like me, you listen to podcasts. The percentage of Americans 12+ who say they have listened to a podcast in the last month is now 21%, up from 17% last year, that's about 57 million Americans. Many of the programs I listen to are interview shows. I enjoy the format because expert guests share their wisdom with smart hosts.

By listening to the best business podcasts, I improve my business and use what I learn for my clients. But there is a problem. The information we hear can often go in one ear and out the other.

Admit it, you have listened to podcasts or nonfiction audio books, only to forget the bulk of what you heard afterward. We recall information by repeating and recording it. This is why we take notes during meetings and lectures.

“Repetition is the mother of learning, the father of action, which makes it the architect of accomplishment.” - Zig Ziglar.

Most people who listen to podcasts or audio books do so on their mobile device. Listening often occurs as we are driving, exercising or doing manual labor. It would be difficult to break out a pad of paper and a pen to jot down notes as you are running on a treadmill or vacuuming under your couch.

In order to get the most return from the time we spend consuming podcasts, we need to make an effort to record the best bits of information we can use for our businesses and lives. The following are a few suggestions on how best to do this.

Snapshot the timeline

All podcast player apps include a timeline. Take a screenshot of your phone as you are listening when you hear a pearl of wisdom. When you get back to the office, review your photos and skip back to the times in the show to revisit what was said. On an iPhone, push the home button and the power button at the same time to capture the screenshot. On most Android devices, press the volume down key and the power button at the same time. Even if you forget to return to the episode right away, you will when you discover the images on your phone later.

Text yourself

When I hear a part of the program that gives me an idea, I text it to myself. Using my iPhone headphones with the inline volume and microphone button, I hold the button down to page Siri. I say, “Text Dave Delaney” and then record a brief message. My transcribed message appears in my phone, so I can return to it later to plan how to use my new idea. There are multiple voice recognition apps to do the same on an Android device. Sorry, I’m clearly an iPhone user.

Write what you learn

It’s not just a matter of going back and listening again, you should be writing down the ideas. You can record what you learn in a personal journal. I like to share what I learn with the readers of my blog, so they, too, can use the information. I also do this as a courtesy to the host and guest of the podcast by linking back to them in the blog post. This lets them know I appreciate the time it took to produce the episode.

An example of this was on a recent episode of Erik J. Fisher’s "Beyond the To-Do List" podcast. Fisher interviewed author and entrepreneur Pat Flynn. Flynn just published his book, “Will It Fly? How To Test Your Next Business Idea So You Don't Waste Your Time and Money.” During the conversation, Flynn provided many great tips, so I transcribed them into a blog post on my personal blog.

Do yourself a favor and write what you learn, privately or publicly. I promise you will retain the information better when you repeat it. Now, put what you learned to work in your life for the best results.

Looking for a new podcast to listen to? I have a collection of some of my favorite podcasts on Pinterest. I update the board from time to time, so subscribe. My friend, Scott Monty, also has a list in this handy Google Drive doc.

This article originally appeared in The Tennessean Newspaper.

How to Spread Kindness

Dave Delaney

John Sweeney Random Acts of Kindness

How to Spread Kindness

February 17th was Random Acts of Kindness Day. Did you celebrate? Did you miss it? That's okay. I didn't realize it was until I stepped through the door at Crema for a coffee.

I glanced down at Twitter on my iPhone as I waited in line, when I saw a tweet mentioning the special day. Suddenly, I found myself facing the barista who was eagerly ready to take my order. I asked for a Cuban coffee and my idea for some random kindness struck me. I quickly turned to the person behind me and asked what he was drinking. I explained that it was Random Acts of Kindness Day. He was flabbergasted as I paid for his drink too.

The happy stranger thanked me and noted that he would have to pay it forward. I nodded in agreement as we parted. I hope he did something nice that day too.

This got me thinking about how we can all do better in how we help one another. Why not celebrate Random Acts of Kindness every day? I try to be thankful each day, even when it's not Thanksgiving. I express love to my family every day, even when it's not Valentine's Day. I dress up as a zombie each day, even when it's not Halloween (ok, that part isn't true, but you should see me before coffee).

We can all do better

My point is we can all do better by striving to help our friends, colleagues, clients, and strangers. It can be as simple as holding a door open for someone, or buying a stranger a coffee.

On my daily goals worksheet, I have a space to introduce two people in your network each weekday. These introductions can lead to great things. You can also provide in-person introductions at the events you attend. Always be looking for ways to help others.

I have a couple of friends who just published a book. I scheduled a tweet each day to my followers to promote it for them. I use a fantastic service called to automatically allow tweets to be sent from my profile for causes I believe in. A friend lost her job, so I have been using my social media profiles to ask around to see who might be hiring, so I can provide an introduction. It is these little things that can be of great help to others. 

I know there are plenty of other ways I can help too. You can probably think of some random acts of kindness that you can do too. Check out how John Sweeney dropped flowers and kindness messages on every car in a parking lot.

Sweeney has his own list of ideas at

Here are a few:

  • Treat your work colleagues to some cakes or doughnuts.
  • Give someone a book you think they’d like.
  • Give someone a hug.
  • Do a Pay It Forward coffee.
  • Write your partner a list of things you love about them.
  • Plant a tree.
  • Make two lunches and give one away.
  • Help someone struggling with heavy bags.

Don't wait a whole year for the next Random Acts of Kindness Day. Do something nice today.  If you like this idea, please share this post. Thanks!

This article originally appeared in The Tennessean Newspaper.

You are Tweeting to a Human

Dave Delaney

Starbucks tweet

Back in August 2009, I was on my way to Chris Pirillo's Gnomedex Conference in Seattle. There was a handful of conferences I got excited about and Chris' was one of them. Still sleepy, I picked up a coffee from Starbucks in the Nashville airport to wake myself up. 

I boarded my flight, found my seat, and relaxed as I sipped my morning java. A woman entered the plane and searched back and forth until she found her spot next to me. She smiled and I smiled as the captain came on the PA and said something inaudible. I reached the bottom of my coffee and took that last satisfying swig when horror occurred. 

My mouth was suddenly full of coffee grounds. In a split-second moment of disgust, I spurted it back out onto my hand and the cup. I don't think the woman noticed, but if she had, she probably would have handed me the barf bag. 

Naturally, I took to Twitter. 

Thanks for the mouthful of coffee grounds @starbucks! Ugh :(

The TwitPic link went to the photo you see at the top of this post. You couldn't attach media to your tweets back in 2009. Rest in piece, TwitPic. 

The next day I was wandering the conference center floor between speakers. Starbucks was a sponsor of Gnomedex, and I came across their space. They offered me a free coffee, so I happily accepted. When the gentleman was speaking with me, I decided to mention what had happened on the flight. I wasn't annoyed or upset, I thought it was a simple mistake that could have happened to anyone. No barista has x-ray vision.

When I began to tell the man what had happened, he put his hand on my shoulder and said, "I know, Dave. I saw your tweet. I'm @starbucks on Twitter."

I felt the heat of my face blushing hotter than the coffee cup in my hand. I apologized for the tweet. I should have known better because I too represented a brand on Twitter at the time. We both ended up having a laugh about it, but it served as a good reminder.

Behind every Twitter profile there is a person.

7 Super Bowl Sunday Networking Tips

Dave Delaney

7 Super Bowl Sunday Networking Tips

Today is Super Bowl 50. It's the perfect day to relax with friends and make some new ones. Super Bowl Sunday isn't necessarily a day you'd consider ideal for growing your professional network, but it is. Let's look at a few facts.

You will be watching the Super Bowl.

You will likely watch the game at a Super Bowl party.

New relationships are born everywhere. Networking rules apply in every group situation.

You must be in it to win it!

I am about to write something blasphemous but stick with me. I don’t care for football. Does this mean I will miss an opportunity to watch the Super Bowl with a group? Heck no. The Super Bowl is yet another opportunity to meet new people and to grow your network. The following are the rules of networking during Super Bowl parties. Put these to good use.

1. Don’t arrive empty handed

When you arrive at the Super Bowl party, be sure to bring something for the group. If you want to make friends, bring chili. If you want to make more friends, bring regular chili and vegetarian chili. Bring along a bottle of hot sauce to please everyone's palates. Make even more friends by bringing chicken wings. According to the National Chicken Council, Americans will eat 1.3 billion, or 162.5 million pounds, of wings during the game!

2. Break the ice with, “Broncos or Panthers?”

Introduce yourself to the roaring football fanatics. Repeat names a few times in your initial conversations, so you remember them. Ask them who they are supporting, the Carolina Panthers or Denver Broncos. Ask them why they are supporting the team. This opens up the opportunity for your new acquaintance to tell you more. Ask follow-up questions. Remember to let them do the bulk of the talking.

3. Keep it business casual

Don’t be the person only talking about business, but understand we all do business. Ask the person what they do for a living. Where do they work? What is their role? What challenges have they been facing this year? Listen carefully to learn of opportunities where you can help them. Perhaps you can offer an introduction to someone in your network who is looking for a job, or to a vendor of a product or service that could help their company. Networking is about helping others first. Find ways to help them.

4. Shh, I'm watching the commercials

We all know that the Super Bowl commercials are the cream of the crop. This year a 30-second spot costs $5 million. That is a hefty price tag and worth talking about. The ads are definitely part of the whole Super Bowl experience, so be sure to keep quiet during the commercials and share your favorites with your new friends. If you want to cheat, you can watch most of the commercials before game time on YouTube.

5. Chat about the halftime show

Coldplay and Beyonce will be rocking out during the halftime show. Ask which act is their favorite. Ask what their all-time favorite halftime performance was. Wikipedia has a comprehensive list of every act that has performed during the halftime show over the years.

6. Go easy on the beverages

Let’s face it, beer is the official drink of the Super Bowl. Just like any networking event, limit yourself. Water is delicious and should be consumed liberally.

In 2015, there were more than 4,000 alcohol-related traffic crashes in Tennessee. The Auto Club of Southern California conducted a study last year that found a 77 percent increase of alcohol-related crashes during Super Bowl Sunday.

Be responsible and call a cab, or use Uber or Lyft instead of driving.

Here's $50 free credit from Lyft or $15 off your first Uber ride.

7. Follow-up

Aside from meeting new people, following up is the most important part of networking. When you share an experience like watching the Super Bowl together, you have a great opportunity to follow up.

Give your new friend a call or send them an email. Provide them with something helpful like a link to the best commercial you watched together, an introduction to someone in your network or just to schedule a coffee or lunch.

Follow these Super Bowl Sunday networking tips and you will be sure to score a touchdown for your business or career. I apologize for that pun, I couldn't resist.

This article originally appeared in The Tennessean Newspaper.