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Welcome to Futureforth

We teach companies how to reach their people.

We are a social media strategy, digital marketing consultancy, and communications company based in Nashville. Our goal is to teach you inbound marketing, social media best practices, and everything you need to succeed with content marketing including your blog, email newsletter, LinkedIn, Twitter, Facebook, and other favorite social networking platforms.

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The Futureforth Blog

Helpful tips and articles about social media strategy, content marketing, and business networking. 

Filtering by Tag: recommendations

What You Need To Know About LinkedIn Recommendations

Dave Delaney

LinkedIn Recommendation Secrets

I recently received a LinkedIn message from a friend, who wanted to know how I have received 70 recommendations on LinkedIn. Recommendations are an essential part of your profile because would-be clients or employers want to learn more about you before working with you.

The following is my strategy for growing the number of LinkedIn recommendations on your profile.

When I complete a speaking event, training workshop or client engagement, I always ask for a LinkedIn recommendation. If you want to improve your LinkedIn profile, you must add recommendations. This is how I do it.

5 Steps to Rocking LinkedIn Recommendations

Step 1. Ask your client for a LinkedIn recommendation via email. Do so this way because not everyone uses LinkedIn regularly, so they may not see your request. Don't be presumptuous — ask them to do so only if they are totally satisfied with your work.

Step 2. When they agree to leave you one, request the recommendation using LinkedIn. Be sure to assign the recommendation request to the correct company where you currently work.

Step 3. Wait. Be patient. Give your client time to submit their recommendation. If you do not receive one in a couple of weeks, it is fine to follow up to remind them via email.

Step 4. When the recommendation has been submitted you can choose to make it appear on your profile. Be sure to activate the "Notify your network?" button, so the recommendation may appear on the feeds of your connections. Share this on your profile. You can also share a link to your recommendations by adding "#recommendations" to the url like: www.linkedin.com/in/davedelaney/#recommendations.

Step 5. Send a thank-you email. It takes time to think of kind words to compose. Be sure to thank your client. A written card is even better.

Bonus tip. If you have a testimonials page on your site, consider copying and pasting their recommendation to your page. Include their name, title, headshot and link it to their LinkedIn profile. You can see how I have done so here: futureforth.com/testimonials.

For every recommendation you receive, try to write two (or more) for people in your own network. Review your recent emails, messages, and social network interactions to find people whose work you respect. Whether you believe in karma or not, what goes around does come around. In networking it is always best to help others, so do so with a few LinkedIn recommendations today.

This article originally appeared in The Tennessean Newspaper.

The Difference Between a LinkedIn Endorsement and Recommendation

Dave Delaney

LinkedIn Endorsements vs Recommendations What is the difference between LinkedIn endorsements and LinkedIn recommendations?

Recommendations take time and effort to compose and are far more valuable than endorsements.

Endorsements are like Facebook's old poke feature. They are a quick and easy wait to nudge someone to say hello, like the poke button was. LinkedIn endorsements are a smile and a nod, while a recommendation is a hug or a high-five.

[Tweet "LinkedIn endorsements are smiles and nods, while recommendations are hugs and high-fives."]

If you want to make someone's day write them a recommendation. Do it when you have worked with the person and can vouch for how talented they are. Recommendations are far more appreciated by your LinkedIn connections than endorsements.

If you just want to say hello, you can endorse a person for something with the click of your mouse (or tap of your screen). Try to make it a habit of sending them a message after you have endorsed them. A message takes a little time and is much more human than a click of button.

Here's how LinkedIn explains endorsements:

Endorsing others is a great way to recognize your colleagues for the skills you’ve seen them demonstrate. It helps contribute to the strength of their profile, and increases the likelihood they’ll be discovered for opportunities related to the skills their connections know they possess.

Endorsing your colleagues also helps keep strong connections with the people in your network. You may find that after endorsing a colleague from the past, it’s easier to reach out to them because you’ve recently been in touch.

What do you think about LinkedIn endorsements?

LinkedIn High-Fives VS Nods

Dave Delaney

LinkedIn Endorsements vs Recommendations What is the difference between LinkedIn endorsements and LinkedIn recommendations?

Recommendations take time and effort to compose and are far more valuable than endorsements.

Endorsements are like Facebook's old poke feature. They are a quick and easy wait to nudge someone to say hello, like the poke button was. LinkedIn endorsements are a smile and a nod, while a recommendation is a hug or a high-five.

[Tweet "LinkedIn endorsements are smiles and nods, while recommendations are hugs and high-fives."]

If you want to make someone's day write them a recommendation. Do it when you have worked with the person and can vouch for how talented they are. Recommendations are far more appreciated by your LinkedIn connections than endorsements.

If you just want to say hello, you can endorse a person for something with the click of your mouse (or tap of your screen). Try to make it a habit of sending them a message after you have endorsed them. A message takes a little time and is much more human than a click of button.

Here's how LinkedIn explains endorsements:

Endorsing others is a great way to recognize your colleagues for the skills you’ve seen them demonstrate. It helps contribute to the strength of their profile, and increases the likelihood they’ll be discovered for opportunities related to the skills their connections know they possess.

Endorsing your colleagues also helps keep strong connections with the people in your network. You may find that after endorsing a colleague from the past, it’s easier to reach out to them because you’ve recently been in touch.

What do you think about LinkedIn endorsements?