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We are a social media strategy, digital marketing consultancy, and communications company based in Nashville. Our goal is to teach you inbound marketing, social media best practices, and everything you need to succeed with content marketing including your blog, email newsletter, LinkedIn, Twitter, Facebook, and other favorite social networking platforms.

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The Futureforth Blog

Helpful tips and articles about social media strategy, content marketing, and business networking. 

Filtering by Tag: podcasting

Smart Marketers Listen To These 7 Podcasts

Dave Delaney

I am a big fan of podcasting, which explains why I have written about the medium so much over the years. I have hosted and produced multiple podcasts, and I have even co-hosted a workshop to teach people how to create a podcast from scratch. As a digital marketing consultant, I need to stay abreast of new trends and technologies to recommend to my clients. To stay up to date, I subscribe and listen to several fantastic marketing podcasts. The following are a few of my favorites that will help you too.

7 Marketing Podcasts You Should Try

The BeanCast. Each week host, Bob Knorpp, welcomes a panel of advertising and marketing experts to discuss current industry news. There are always a few laughs and ah-ha moments. This show leans more towards advertising than marketing but is still extremely valuable to marketers. www.thebeancast.com

Marketing Over Coffee. I still remember back when hosts, John Wall and Christopher S. Penn, used to meet early in the mornings at a local Dunkin Donuts to record this show (hence the name). Both hosts are true kings of marketing who share industry secrets and opinions that will help you fuel your own marketing efforts. If you are seeking a conversational podcast that leans more towards marketing technology, this one is for you. marketingovercoffee.com

Beyond the To Do List. Erik J. Fisher hosts this interview show about ways to improve your productivity. It's not a marketing show, but everyone should strive to be more productive. If you are looking for clarity and techniques to get more done in a day, don’t miss this one. beyondthetodolist.com

Six Pixels of Separation. Mitch Joel is a well-respected thought-leader, author, speaker, and business leader in the digital marketing space. Each week he welcomes a guest author who shares insights. Mitch isn’t afraid of playing devil’s advocate, which helps keep the discussions interesting. twistimage.com/podcast

Duct Tape Marketing. If you are seeking a podcast that leans more towards sales but still includes plenty of marketing tips, don’t miss John Jantsch’s podcast. John is one of the best small business marketing consultants out there. ducttapemarketing.com/blog/category/podcast

Marketing Smarts from MarketingProfs. Kerry O’Shea Gorgone is a smart, personable host. This podcasts delivers actionable insights and real marketing advice from industry experts. Kerry brings a refreshing sense of humor and personality to her style. She interviews authors and experts in marketing. I recommend subscribing to the MarketingProfs email newsletter too. marketingprofs.com/podcasts

Social Media Examiner’s Social Media Marketing Podcast. Michael Stelzner interviews his guests to discuss marketing tips related specifically to social media. I love how Michael reiterates key points and pushes his guests to outline their tactics simply. If you are seeking marketing knowledge in social media, check out this show. socialmediaexaminer.com/podcasts

Everyone needs to be a better marketer

Whether you are building your business or career, everyone needs to be a better marketer. I am confident these seven podcasts will help you achieve this. 

If you enjoy the shows, be sure to leave a review in iTunes. Consider paying for the free advice with some positive words and a five-star rating. I know each host will love you for it.

Bonus read: From Podcast to Page: Why Repeating What You Learn is Essential.

This article originally appeared in The Tennessean Newspaper.

From Podcast to Page: Why Repeating What You Learn is Essential

Dave Delaney

From Podcast to Page: Why Repeating What You Learn is Essential

There is a problem with how we listen to podcasts.

If you are like me, you listen to podcasts. The percentage of Americans 12+ who say they have listened to a podcast in the last month is now 21%, up from 17% last year, that's about 57 million Americans. Many of the programs I listen to are interview shows. I enjoy the format because expert guests share their wisdom with smart hosts.

By listening to the best business podcasts, I improve my business and use what I learn for my clients. But there is a problem. The information we hear can often go in one ear and out the other.

Admit it, you have listened to podcasts or nonfiction audio books, only to forget the bulk of what you heard afterward. We recall information by repeating and recording it. This is why we take notes during meetings and lectures.

“Repetition is the mother of learning, the father of action, which makes it the architect of accomplishment.” - Zig Ziglar.

Most people who listen to podcasts or audio books do so on their mobile device. Listening often occurs as we are driving, exercising or doing manual labor. It would be difficult to break out a pad of paper and a pen to jot down notes as you are running on a treadmill or vacuuming under your couch.

In order to get the most return from the time we spend consuming podcasts, we need to make an effort to record the best bits of information we can use for our businesses and lives. The following are a few suggestions on how best to do this.

Snapshot the timeline

All podcast player apps include a timeline. Take a screenshot of your phone as you are listening when you hear a pearl of wisdom. When you get back to the office, review your photos and skip back to the times in the show to revisit what was said. On an iPhone, push the home button and the power button at the same time to capture the screenshot. On most Android devices, press the volume down key and the power button at the same time. Even if you forget to return to the episode right away, you will when you discover the images on your phone later.

Text yourself

When I hear a part of the program that gives me an idea, I text it to myself. Using my iPhone headphones with the inline volume and microphone button, I hold the button down to page Siri. I say, “Text Dave Delaney” and then record a brief message. My transcribed message appears in my phone, so I can return to it later to plan how to use my new idea. There are multiple voice recognition apps to do the same on an Android device. Sorry, I’m clearly an iPhone user.

Write what you learn

It’s not just a matter of going back and listening again, you should be writing down the ideas. You can record what you learn in a personal journal. I like to share what I learn with the readers of my blog, so they, too, can use the information. I also do this as a courtesy to the host and guest of the podcast by linking back to them in the blog post. This lets them know I appreciate the time it took to produce the episode.

An example of this was on a recent episode of Erik J. Fisher’s "Beyond the To-Do List" podcast. Fisher interviewed author and entrepreneur Pat Flynn. Flynn just published his book, “Will It Fly? How To Test Your Next Business Idea So You Don't Waste Your Time and Money.” During the conversation, Flynn provided many great tips, so I transcribed them into a blog post on my personal blog.

Do yourself a favor and write what you learn, privately or publicly. I promise you will retain the information better when you repeat it. Now, put what you learned to work in your life for the best results.

Looking for a new podcast to listen to? I have a collection of some of my favorite podcasts on Pinterest. I update the board from time to time, so subscribe. My friend, Scott Monty, also has a list in this handy Google Drive doc.

This article originally appeared in The Tennessean Newspaper.

How to listen to podcasts

Dave Delaney

I had a podcast in 2005. It took me a while to realize many people had no idea what podcasts were. I believe it was Bob Goyetche who inspired me to start saying that I had an Internet Radio Show instead. Sometimes I would go as far as to add that the show was "on-demand". Fast forward nine years to 2014. I still believe that not everyone knows what a podcast is or how to listen to one. Take my show, New Business Networking Radio, for example. I recently had a comment from someone who found the episode in a blog post but didn't understand how to hear the show. That's my problem, not his. Sometimes what's painfully clear to many of us is still unclear to others - and that's fine. I wrote this post to help you understand how to listen and subscribe to podcasts.

How to Listen and Subscribe to a Podcast

The following are a few ways to tune into a podcast. Once you follow the steps, you will realize it's easy to listen and subscribe to your favorite shows. By subscribing, you will receive the latest episodes automatically.

how to listen to a podcast
how to listen to a podcast

Embedded Player

Most podcasters include a post on their blogs with the show notes for the episode you listened to. These notes include topics that were discussed and links to learn more. The posts usually include an embedded player, so you click the play button and listen right then and there.

The triangle on the left side of the player is a play button. Click it and the podcast will begin. Be sure your volume is up on your computer. You can also click the Play in new window link. This will open the player in a different window/tab, so you can continue clicking the links and the sound won't be interrupted. The Download link allows you to save the podcast episode on your computer to listen to later.

iTunes

If you own an Apple product like an iPhone, iPad, or iMac, you will likely want to subscribe using this method. iTunes is a music and podcast directory. CLICK HERE and you will find iTune's New Business Networking Radio page. Click the blue View in iTunes button, and iTunes will open up. iTunes can be used on PC computers too.

how to subscribe to a podcast in itunes
how to subscribe to a podcast in itunes

Almost there... iTunes should now be open to the podcast page. Click the Subscribe button, and your device will get the latest episode of the show when it is published.

how to subscribe to podcasts in itunes
how to subscribe to podcasts in itunes

Subscribing is always free. If you enjoy the show, please leave a rating and review in iTunes. Thanks.

how to subscribe to podcasts using Stitcher
how to subscribe to podcasts using Stitcher

Stitcher Radio

If you use an Android device, I recommend using the Stitcher app. Just download the free application for your phone or tablet. Click here and follow the directions

Once installed, you can click this link to find my show. Just press the + symbol, and you'll get new episodes. Don't forget to click the thumb-up if you enjoy the show please.

Enjoy 

Now you know how to subscribe and listen to podcasts. I have a collection of my favorite podcasts on Pinterest. Check them out. Don't forget to leave reviews and ratings for the ones you enjoy most.

Leave a comment with your favorite podcasts please. I'm always looking for new shows to check out.