When you send a LinkedIn invitation, a generic message appears. Don't just send this, tell me why you would like to join me on LinkedIn. A personal approach is always the better way. Be human.
It was a pleasure meeting you at XYZ event. I can't believe we have so much in common. Let's keep connected on LinkedIn. Please let me know if I can ever be of assistance.
Remember that you don't have to accept every invitation. LinkedIn reminds us to only connect with people we know, because:
- They’ll have access to people you know.
- Others may ask you about them and vice versa.
- You’ll get updates on their activity.
The Mobile Caveat
Unfortunately, connection requests sent via LinkedIn (or third-party) mobile apps automatically default to the generic message. In this case, it's wise to follow up by email to let the person know you sent them a connection request.
UPDATED: Read this!