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We teach companies how to reach their people.

We are a social media strategy, digital marketing consultancy, and communications company based in Nashville. Our goal is to teach you inbound marketing, social media best practices, and everything you need to succeed with content marketing including your blog, email newsletter, LinkedIn, Twitter, Facebook, and other favorite social networking platforms.

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The Futureforth Blog

Helpful tips and articles about social media strategy, content marketing, and business networking. 

Filtering by Tag: calendar

How to Plan Local Events

Dave Delaney

Photo by Drew MaughanSeveral years ago during BarCamp Nashville, a large, technology unconference, an issue came up about the many technology events taking place in the city. The community was growing quickly, and it seemed like a new meet up was occurring daily. It was becoming difficult to keep up. Not having a listing of all events was problematic for attendees, because there was no way to see everything in one place. It was easy to miss an event simply by not knowing it existed or when it was scheduled for.

Another issue was for the organizers. These folks (myself included) were unknowingly scheduling events that conflicted with other similar events. It was a mess.

A Simple Solution 

The solution was a simple one, and it’s still used today.

The Nashville Technology Calendar, powered by a simple Google Calendar.

Event organizers are encouraged to contribute to the calendar by adding their events. This gives everyone a simple way to see everything taking place in the coming days, weeks and months. Like Apple’s iCal, a Google Calendar can be subscribed to, making it easy to keep track of what’s coming up.

New solutions to keep track of local events have come up since the calendar’s inception in 2009. The slick WannaDo app, which I expect will expand beyond Nashville in the coming months is a great example of this. It’s an app that you can add events to and socially share the ones you plan to attend.

A simple Google Calendar can help you keep track of what’s happening in your city. I even use one to keep track of my life.

How do you keep track of the events in your city? Are you an organizer? How do you avoid conflicting with other events? Leave a comment. I would love to hear what you have come up with too.

Photo by Drew Maughan

This post originally appeared in Owner Magazine.

Thar Be Treasures in Thee Calendar

Dave Delaney

I have no idea why I chose to title this post in pirate speak, it's no where near International Pirate Day (September 19th, in case you're wondering). I made a realization today though that there is gold in my calendar, and it's probably in your's too. I often talk about the importance of coffee dates. I wrote about this in chapter two of my book, and I cover it in many of my presentations. I reserve several hours a week for getting together with colleagues and potential clients for a cup of joe.

Calendar Networking Tip

After my coffee meetings, I often follow up by connecting on LinkedIn. I also email an introduction or send a link to an interesting article we discussed. The conversation often ends there until we run into one another at a local event or conference, but it doesn't have to.

In New Business Networking, I write about the importance of following up. I don't just mean follow up right after you meet, but what about in a few weeks or months? Here's a tip to help you to do this.

Once a month or every quarter, open up your calendar (I use Google Calendar) and search for the word "coffee". In the example above, I searched from Jan 1, 2013 to July 28, 2013. This resulted in a long list of everyone I had a coffee meeting with this year. It sparked plenty of opportunities for me to follow up again.

Try this and see who you should reconnect with soon. I recommend avoiding pirate speak, unless you're close friends.

Networking shouldn't feel like overwhelming work. Sometimes the best people to connect with are ones we already know. Arggg, matey!

Interested in learning more about how coffee can help you with your networking? Read my article, 10 Steps to Using a Coffee to Get a Job.

Export Facebook Birthdays to Remind You to Say Hello

Dave Delaney

Facebook BirthdaysFacebook Birthdays is a fantastic reminder to connect with old friends and grow your network. Each day when I log in to Facebook, I see a list of a few friends celebrating their birthday. What a perfect way to remind me to reach out and wish them a happy birthday.

It’s lovely to post a birthday greeting on your friend’s wall, but take it a step further and email or call them. This is especially important for people you don’t see or speak with often.

Be sure to start with wishing them a happy birthday, ask how they are and what they are up to these days. Perhaps they have changed careers and could use your help with something.

Don’t worry if you don’t use Facebook daily. Here’s how to export your friend’s birthdays and import them to your calendar. This works for Apple iCal, Microsoft Outlook and Google Calendar.

How to Export Facebook Friend Birthdays

  • Select Events from the left side of your home page.
  • Click Birthdays at the bottom of the Events page.
  • Click Export Birthdays at the bottom of that page.

What do you do to remind yourself to connect and grow your network? Do you use Facebook birthdays to help?