Wikipedia defines Search Engine Optimization (SEO) as the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. We all want to be at the top of Google's search results when we type our name. Unfortunately, this is often not the case. It is especially not the case when we have a common name. Sorry John Smith.
Poor Peter Kistler had a convicted drug dealer appearing above him in a Google search. This had to change, so Peter (not the drug dealer) teamed up with Patrick Ambron and Evan McGowan-Watson (also not drug dealers), to create a service to help.
BrandYourself is a simple way to help put you among the top results in Google. They define the free service as the only Do-It-Yourself platform that empowers anyone to improve their own search results.
While no service can guarantee this, I recommend giving it a try. I am impressed with how simple it is. I should add that BrandYourself assures that they only use "white hat" techniques. This means that Google won't banish you for using them.