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Welcome to Futureforth

We teach companies how to reach their people.

We are a social media strategy, digital marketing consultancy, and communications company based in Nashville. Our goal is to teach you inbound marketing, social media best practices, and everything you need to succeed with content marketing including your blog, email newsletter, LinkedIn, Twitter, Facebook, and other favorite social networking platforms.

Don't have the time to produce content? We can help with that too.

The Futureforth Blog

Helpful tips and articles about social media strategy, content marketing, and business networking. 

Filtering by Tag: AMA

Heading to New Orleans

Dave Delaney

Photo by evanforester_I am thrilled to be the keynote speaker for the 36th Annual International Collegiate Conference in New Orleans on April 10th. The conference is presented by the American Marketing Association, an organization I hold near and dear to my heart. I am a proud board member of the Nashville chapter. In my book, New Business Networking, I share the story of coming to Nashville from Toronto without knowing a soul. It was the kind people at the Nashville Chapter of the AMA (NAMA) who helped me land on my feet. Networking at NAMA events led to my first job in my new city.

Networking has always been an important part of who I am. I inadvertently became an expert in it without knowing exactly what networking was. When I was a student in Toronto, I had to aggressively network my way in front of senior decision makers to get a job. Eighty percent of positions are not advertised. If you want to be hired, you must learn to network effectively.

[Tweet "80% of jobs are not advertised. If you want to be hired, you must learn to network effectively."]

The same can be said for ambitious, young entrepreneurs. Without a strong network, you will find the journey difficult at best. Strong networks can get your product or service into the hands of the right people and can lead to potential investors and co-founders.

I sympathize with students who are frustrated with the job market. They graduate with stress-inducing debts that need to be paid off quickly. Students are itching to jump start their careers, and I want to help them do it.

My keynote presentation will share techniques and tips to build and nurture a strong network. I'll share examples, my own stories, and effective ways to use social media and events that will lead to a bright career.

Be sure to let me know if you will be there. It's always great to start networking before you attend an event.

Photo by evanforester.

Rock on with these five marketing tips

Dave Delaney

Americana Music Festival UPDATE 2014: I'm speaking this year on the importance of networking. Don't miss my presentation. Follow http://sched.co/1uojcG8 for details. I had the good fortune of being asked to return to the Americana Music Festival last week to lead a panel on marketing for musicians. Thanks to Wayne Leeloy for the invitation.

I shared the stage with Charles Alexander, founder and CEO of Outside the Box Music; Dara Carson, a digital marketing strategy consultant; Brian Schopfel, co-founder of Eyes & Ears Entertainment; and Ashley Mixson, executive director at Girlilla Marketing; all of whom are brilliant music industry professionals.

Our group was lucky to have an engaged audience who asked plenty of thought-provoking questions. Reflecting on our panel, I recall five key take­aways we provided. Consider these for your own business, even if you are not an aspiring rock star.

1. Be authentic

Be genuine and you will exude trust to the people you meet.

This is effective in everything we do, from job interviews and sales calls to networking at conferences and growing audiences.

2. Build your tribe

The tribes concept was illustrated well in Seth Godin’s book Tribes: We Need You to Lead Us.

In it, he makes the argument that we all are part of groups seeking leaders. You should be the leader. If you are a lead singer of a band, you lead your fans.

Many successful businesses have a person who represents their brand and leads their customers, like RavenTools’ community manager Courtney Seiter. Good leaders build tribes.

3. Focus on geographics

Who doesn’t want to be a global superstar? Who doesn’t want their products or services to reach an international customer base?

Focus on earning a local reputation. Build a solid local following before embarking on the world tour.

4. Reward your fans

In music marketing, rewarding your fans can include sending the subscribers of your email newsletter free music downloads or giving away CDs and T-shirts at concerts.

Maybe your top fans can win a free house concert. We can reward our top customers by giving them free products, coupon codes, giveaways to enter, and buying them a couple of drinks at a local meet up.

Your company can even sponsor an event or organization that directly helps your core customers. Even a simple shoutout is appreciated. Recognition goes a long way.

5. Think quality over quantity

In my book, New Business Networking, I stress that you should strive for quality over quantity when growing your network. It is better to have a smaller group of engaged Twitter followers or Facebook fans than to have thousands who are uninvolved.

Take these five points and consider how you are marketing yourself, your business, or your band.

Nothing happens overnight, so take the time to plan and focus on your marketing efforts. Keep on rocking in the free world.

Please leave your own tip in the comments.


This article, "Rock on with these marketing tips from music gurus", originally appeared in the Tennesseean.