Do you have a weekend social media routine? When a client hires us to audit what they are doing online and to develop a social media strategy, we find a common mistake. They take weekends off. Your business may be closed, but you can bet your customers are still buzzing around online.
If you are using social media effectively, you realize that it is "social". Do you use Facebook on the weekend? Of course you do. Do you use Twitter when you're waiting in queue at your local hardware store? Waiting in line is always a great time to check-in.
Even if you don't do the above, I can guarantee that some of your customers (and perhaps your competitors) do. You're missing an opportunity to reach out and connect with them. The trick with this, like anything else, is to make it a habit. Here are six ideas to help you to develop your weekend social media routine.
6 Weekend Social Routines
1. Schedule interesting articles and blog posts during the week for the weekend. You can use services like Buffer, Raven Tools, and Hootsuite to schedule posts. Facebook page administrators can also schedule posts directly from their page. It's fine to schedule a few items ahead of time, but be sure you are aware of when your posts and tweets will go live. You need to be present to respond to likes, comments, +1's, retweets, and replies. Imagine meeting with friends, handing them an article you cut out of the newspaper, and then walking away. That's a little rude (and weird). You're better off handing them the article as a conversation starter and listening to what they have to say. Be present to converse about comments that arise from the articles you share online.
2. Start the day by asking a question. It doesn't always have to be business related. Think like a human, not a company. What are your customers doing on the weekends? Where do they live? Ask questions about local events, weather, or anything coffee related. Most people receiving your messages are likely sipping a cup of joe first thing Saturday or Sunday mornings, right? I know I am.
3. Install the Flipboard app on your iPad or Android tablet. Give the app permission to access your social accounts. You'll soon see what your friends, fans and followers are sharing. Like, comment, retweet, and reply to the items you find interesting. You can do this all from your tablet as you're waiting for the toaster or waffle-maker. Download it here.
4. Refer to your saved searches. This should apply all of the time, but I wanted to include it to remind you to use search. I have written here before about the importance of listening (searching) to what your customers are saying online. Use Twitter search for example and search for mentions of your company name, products, and industry keywords. Refer to these search results to see what people are talking about. This is your opportunity to chime in. Don't reply with a link to buy your stuff. Reply with something that is inspirational, informative, advocating, or entertaining.
5. Share photographs. It's so simple to snap a great photo with you smartphone. I love the Snapseed app to make further edits to my photos. You may want to take it a step further and add text to your photo using the Over app. You can share these images in a number of ways. Either upload the image directly to your favorite social network, or use Instagram to share your photos on the popular social network. Remember if you cross-post your images from Instagram to multiple social networks, be present there when people reply.
6. Back to Instagram. Search for your brand, products, and industry keywords on Instagram. Like and comment on the photos you enjoy most. Encourage your customers to follow you and follow them. Be human (I said it again). You may post a photo of one of your products during the week, but on the weekends reveal a little about yourself. Is the sun just rising over your city's landscape? Has a herd of deer or gaggle of geese just arrived in your backyard? Are you sipping a coffee and want to snap a selfie? Do it, look for inspiration everywhere and share it.
Your office may close for the weekend, but social networks are open twenty-four-seven. If you aren't using some of the time to interact with your customers and potential customers, you're missing a great opportunity. Make it part of your routine before your family wakes up. Make checking in with your friends, fans, and followers on Saturdays and Sundays as paramount as the coffee you make each morning.
Do you keep connected on the weekends?
Article originally appeared in The Tennessean newspaper.