It was hard to miss the news today. LinkedIn has acquired Lynda.com, the online education website. The 1.5 billion dollar purchase is LinkedIn's largest acquisition to date. It's also an important one for the future of the company. Ryan Roslansky, head of content at LinkedIn explained in a blog post, "Imagine being a job seeker and being able to instantly know what skills are needed for the available jobs in a desired city, like Denver, and then to be prompted to take the relevant and accredited course to help you acquire this skill. Or doing a search on SlideShare to learn about integrated marketing and then to be prompted with a lynda.com course on the same subject."
Jeff Weiner, CEO of LinkedIn, explains that LinkedIn will develop the world's first economic graph. They have already started, you may recall my previous blog post about findings on global recruiting efforts.
Weiner went on to explain that LinkedIn will digitally map the global economy with profiles for every member of the global workforce. They will have a profile for every company in the world and a digital representation of every job and skill needed for those companies.
Now is the time to be sure your company page and executive profiles are to date. Your staff need to know exactly how to use LinkedIn and I will help you with this.