Did you know that according to a study from Hubspot, companies that blog have 97 percent more inbound links? According to InsideView, B2B marketers who use blogs generate 67 percent more leads than those that do not. Thirty-three percent of B2B companies already have a blog; do you?
If you don't have a blog for your company yet, I can help you with this. If you do, but you are not satisfied with the results, I have some advice for you to amplify your best content.
We are all guilty of setting and forgetting. We publish our latest blog post, promote it across social media and email, and move on to what's next for tomorrow or next week. We tend to forget about what we have already published, and this is a bad move.
I always recommend publishing your content on your blog first, but there are platforms online where you should consider using the same content again.
The following are three platforms where you can take your best content from your blog and re-publish it for new audiences. This will increase traffic back to your site, improve engagement among your readers, and strengthen your company and personal brand.
3 Blog Publishing Alternatives
1. LinkedIn Pulse
LinkedIn Pulse is LinkedIn's blogging platform. It has an interface similar to most popular blogging software like WordPress, Blogger, Tumblr and Squarespace. Take the post you have published on your blog and copy and paste it into LinkedIn Pulse.
Upload an image that makes the post jump out to LinkedIn users. Keep the subject line brief. Add links that go back to your site within the post, so readers can learn more about what you do. Add a byline about who you are at the end of each post, so readers can get to know you better. Don't forget to include a company link.
LinkedIn also provides a helpful analytics dashboard that reveals statistics about your posts, including demographics of your readers and the number of views your posts receive.
According to Quantcast, Medium.com reaches over 863,000 people in the U.S. monthly. Medium is a beautiful platform for authoring or sharing your most personal blog posts. It was created by Twitter co-founders Evan Williams and Biz Stone with Jose Pino.
The interface is elegant and simple to use. One trick many users don't realize is you can add a link to an image. Insert an image, click it, and select Command+K on a Mac or Control+K on a PC. Like LinkedIn Pulse, when you copy and paste your blog post in Medium from your blog, be sure to test your links to ensure they work correctly.
Remember that Medium is a social network, too. You will get the most from it if you read and engage with other readers. It is not for promotional content, it is for personal blogging. Share stories about forming your company, or the obstacles you had as you raised capital.
3. Facebook Notes
The Facebook Notes area seemed like a long forgotten feature of Facebook. It was never clear how to use the simple text box. Last year, Facebook upgraded Notes to be a fully functional blogging platform.
You can use your personal profile to compose and publish a note, or publish the note to your company page. Just like Medium and LinkedIn Pulse, you can add vibrant images and links to make the content more appealing for your readers.
Before you hit publish on any of the above platforms, consider your audience. It may be suitable to tweak the copy of your original post to suit where you are publishing it. For example, if you are posting it on LinkedIn Pulse, perhaps you will want to link to your LinkedIn company page.
Try this today. Review your analytics and choose your most popular, evergreen content from your blog. Select one or all of the above platforms to re-publish the post. Google Analytics can help you determine what traffic the blog drives back to your company site. Use these platforms to amplify your original blog content. If you need help, let me know.
This article originally appeared in The Tennessean newspaper.
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