Brad Farris is the principal advisor of Anchor Advisors, a Chicago area firm that specializes in helping small companies grow their businesses. Brad is founder of EnMast.com, a small business owner community. He has published multiple e-books, how-to guides and small business tools and templates for small business owners. He is also the co-host of the amazing Breaking Down Your Business podcast with Jill Salzman.
Talking about networking at events, taking relationships from online to offline, and entrepreneurship.
NBN 30 Show Notes
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See if you can remember the names of these faces.
Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods.
Breaking Down Your Business podcast.
Move from the online world to the offline world.
Take it to the meet space.
Common mistakes people make in small businesses.
Doing too much.
Everything good comes out of focus.
Take it to the meet space. You need to decide to do one thing and not to do 100 other things.
Work less. Set limits to when you work.
Setting office hours.
Who told us we have to reply to every email? When you do, they reply back. Stop the madness! :)
Will you read it later?
We don’t allow the phone to interrupt us anymore.
How Brad built his team from networking.
Brad’s networking evaluation tool. Download it here.
Evaluate the value you get from the events you attend.
Bring value by connecting people to problem solvers in your network.
Brad tags members of his network with their area of expertise, so he can refer them easily. He uses Highrise as his CRM.
His email list is by far his lowest cost, highest return marketing effort.
Email newsletter growth tips.
The more what you’re writing about connects with the people reading it the better.
Answer common questions.
Look at common replies you write in your outbox for ideas to blog about.
Why podcasting is a great networking tool.
App Recommendation: Drafts. Book Recommendation: The Trusted Advisor by David H. Maister, Charles H. Green and Robert M. Galford. Contact Brad: Brad at enmast dotcom, or call him (he left his phone number).
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