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2517 Lebanon Road
Nashville
USA

615-823-1608

Welcome to Futureforth

We are a social media strategy, digital marketing consultancy in Nashville. Our goal is to teach you inbound marketing, social media best practices, and everything you need to succeed with content marketing including your blog, email newsletter, LinkedIn, Twitter, Facebook, and other favorite social networking platforms. 

Don't have the time to produce content? We can help with that too. 

Advising to Acquisition

The Futureforth Blog

Helpful tips and articles about social media strategy, content marketing, and business networking. 

Advising to Acquisition

Dave Delaney

I am proud that I advised a company that was acquired by LinkedIn. I joined Refresh last July as an advisor after I met co-founder, Bhavin Shah. With enough guidance and insight, your company can go to great places. I first learned about Refresh from my friend, C.C. Chapman, who showed me the app at a conference we were speaking at. I was blown away by how much information Refresh could find on a person.

Refresh finds common ground with the people you meet. It searches the web and social networks to deliver insights about your contacts: mutual interests, shared passions, and important moments. Refresh lays the foundation for better relationships and prepares you to connect in every meeting on your calendar. It’s all the research you need to be prepared but don’t have time to do.

Each day the app would email me a dossier of the people I was meeting with. Refresh would reveal popular tweets, Facebook posts, Instagram photos, and it would provide links and details from other social networks and content the person had created. In some cases it would even give me insight to sports teams, political parties and religions that person was associated with.

Refresh app acquired by LinkedIn
Refresh app acquired by LinkedIn

I was so impressed, that I reached out to Bhavin to see if he would be a guest on my podcast (listen below). He kindly agreed to speak with me about the history and future of Refresh. We had no idea at the time that the company would end up being acquired by LinkedIn. His amazing story even led me to write an article in my column in the Tennessean newspaper.

A short time after the interview, Bhavin visited Nashville to speak at a conference. He reached out and we met for dinner. During the dinner I came up with ideas to help promote the app. Shortly after, I was offered a role as an advisor for Refresh.

During my time advising, I was privy to Refresh's announcement of Salesforce integration. I helped develop planning for Refresh to exhibit and network at Salesforce's massive conference, Dreamforce. I also was an alpha tester on the updated app and desktop site.

Launching Futureforth, I knew I would be helping companies understand and use LinkedIn, but I had no idea a company I advised would actually be purchased by LinkedIn. I'm so proud of this achievement and happy for everyone at Refresh.

Special thanks to Bhavin Shah, who left me a wonderful recommendation of my work on my LinkedIn profile.

"Dave Delaney was an advisor for Refresh from July 2014 until our acquisition by LinkedIn in April 2015. During this time, Dave provided us with valuable insight and feedback as a thought leader in the area of networking.

In October 2014, we attended Salesforce's Dreamforce Conference, where we revealed our integration with Salesforce’s AppExchange. Dave provided guidance and recommendations on strategic ways we could promote our news before, during and after the conference.

Dave played a strong role in helping us make Refresh a success. I recommend you reach out to him for marketing, social media and promotional strategy assistance."

Let's talk about how I can help your company too. You never know where it will lead.

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