I developed a content strategy for a client recently who was confused about how LinkedIn should be used. Many people create LinkedIn profiles and think of them only as online resumes. In addition to using LinkedIn as a powerful networking platform, it is also an excellent place to promote the blog content you create.
The following is a step-by-step guide to help you use LinkedIn to drive traffic back to your site.
Step 1. Write the blog post. Obviously, you need content to promote. Futureforth can help you develop this content if you don't already have it.
Step 2. Promote the blog post. When you have published the blog post on your blog, share a link on your LinkedIn profile. To do this, go to Home and select Update Status. Paste the link into the update box and wait for it to load. Be sure you have included an interesting image. Now, remove the link and write a brief update using the title of the blog post. You can also tag brands you mentioned in the article, so they will be aware of your post.
Step 3. Promote the blog post to groups. Take a moment to share the blog post with fellow members of groups you participate in. Don't spam groups with links to all of your posts. Only share content you feel the members of the group will benefit from.
Step 4. Publish your blog post to your LinkedIn company page. The followers of your company page will be notified that a new article has been added.
Step 5. Like the post. When you like the post on the company page, your connections are notified. This can pique their interest and have them click through to read what you liked.
Step 6. Re-publish the post as a Pulse article. Wait a week or longer to use LinkedIn's blogging platform, Pulse, to copy and paste the full blog post. At Futureforth, we help our clients optimize this content to help you achieve your goals. These goals can include growing your email newsletter, increasing free trials of your software and selling your products.
Following these steps will help you increase exposure for your original blog post. More qualified readers will lead to more conversions. While I have you thinking about your LinkedIn strategy, be sure to download our free LinkedIn profile optimization tips guide.
This article originally appeared in The Tennessean Newspaper.